Product Content Network and Rich Media Hosting Platform Shotfarm Expands Offering
Chicago-based Shotfarm, the leading product content network and rich media hosting platform for the retail industry, announces the debut of ZumiOS - a technology that allows websites to serve high resolution images when users pinch-zoom on their mobile devices.
With ZumiOS, companies can say goodbye to pixelated images and clumsy zoom technology on their websites. The patent-pending and exclusive technology delivers images in their high-resolution glory, allowing mobile website users to pinch-zoom naturally and see clear, crisp images at any level. ZumiOS senses the user's zoom level and delivers the right size image from ZumiOS' CDN for a faster and more enriched mobile browsing experience.
"ZumiOS simply delivers what all mobile users expect when they pinch-zoom into an image," said Mike Lapchick, founder and CEO at Shotfarm. "Not only does this new technology provide high resolution images on zoom, but the inverse is also true; ZumiOS reduces image sizes on mobile page load resulting in much faster experience and 75% less mobile data. Data-anxiety is a real problem for companies wanting to keep mobile visitors on their sites longer and letting customers know that they're viewing a data-reduced version will go a long way toward solving this problem."
ZumiOS also records a user's movement - both finger-tracking along the page zoom and length of stay on the zoom, which is insightful data for retail sales and marketing teams, who will now know what elements on the page are actually being looked at or ignored.
"There is no easier or more immediate way to improve your customers' mobile experience," said Mark Schoenhals, CEO of zZounds.com. "If you do only one thing for mobile and tablet in 2013, it should be ZumiOS."
For more information, visit www.zumios.com.