Third Place, a franchise consulting specialist with particular a focus on expanding businesses to Asia, proudly announces the opening of the Belgian Beer Cafe franchise in Thailand as the very first in the region.
Characterized by rising economies and considerable customer traffic, Asia is brimming with potential to present a massive market that analysts and businesses all over the world are finding difficult to ignore. While it is true that many Asian countries remain untapped commercially, the region is promising enough to warrant the exploration of the biggest world entrepreneurs.
Seeing the golden opportunity that franchisors around the world can grab in Asia, Third Place is establishing franchised concepts in the continent, with a focus on China. Since its inception in 2010, the company has been introducing winning franchise concepts, products and services into the Asian market, helping clients establish their unique business.
Focusing on franchising in Asia, the Third Place team of forward-looking, energetic and motivated individuals takes businesses all over the world to markets in China, Hong Kong and Taiwan, Japan, South Korea, Singapore, Thailand and Malaysia - which are deemed as the places to be in the coming years.
Third Place has recently heralded a milestone with the opening of the Belgian Beer Cafe, the company's first franchise development in Thailand registered under franchisee Khun Suchart. The Belgian Beer Cafe is unveiled as one of the three exclusive beachfront venues of the Sunset Wing of Phuket Graceland Resort & Spa. It is located on Patong Front Beach, which is a short 15-minute walk from the main entertainment centers and shopping areas in Phuket.
"This is a great location for this BBC project," said Thomas Leclercq, CEO of THIRD PLACE and Belgian Beer Cafe's sole franchise development agent in Asia. "The quality of the food is outstanding and adapted to the local tastes and preferences. The vol au vent is spicy!"
The grand Belgian Beer Cafe launch, which took place December 1, 2012, marks the beginning of the restaurant's planned expansion in the country, with other locations to be developed by means of franchising - with Third Place as the recognized brains concept.
To learn out more about franchising concepts in Asia, particularly on the recent Belgian Beer Cafe opening in Thailand, please visit http://www.third-place.be for information.