The viral video is taken for Russian mobile operator Beeline.
Beeline Tricky Dog
The video is taken for Russian mobile operator Beeline and talks about how to top up your phone account directly from your phone. But what's the trick? (Rus. aphorism: Where is the dog buried?) How to top up your phone account directly from your phone? The instruction and the flying dog are in the video.
The whole production process took three months. The first step was to understand if it is possible at all to make stop motion with real dogs. After a lot of dogs behaviors have been investigated it became clear that, hooray, it's real!
The second stage was to find the right phlegmatic dog that could be a main hero of the commercial. Three main parameters of animals behavior were chosen to identify the needed animal: the ability to lay on back for a long time, pretty looking and smiling skills. As a result, for the main role was chosen dog named Bolt - white golden retriever with absolutely fantastic destiny: a puppy found on the street, a skinny and downtrodden, was adopted by new owners, who loved him so much that he could become a luxury kindest dog and play a unique role in the world.
The third stage - the creation of a detailed prototype (animatic) for the future video and full motion animation of the skeleton of the protagonist of 615 frames.
At the same time, there were recreated stage decoration with real set of soil, sand, shells, twigs and other material under foot.
And finally there were seven days of shooting dog lying horizontal with the whole crew on blue backgrounds and scenery alternated with attacking captions, bubbles, snow, icicles! Now, with the question What's the trick? (Rus. aphorism: Where is the dog buried?) we can learn the gist of how to top up your phone account directly from your phone.
Advertised brand: Beeline mobile
Agency: mfive creative group, www.mfive.ru, Moscow, Russia
Creative Director: Marina Majorova
Director: Maksim Buchenkov
DOP: Andrey Makarov
Producer: Oleg Zaytsev
Stage Designer: Misha Igoshin
Titles design: Alexey Barhan
Cynologist-animator: Diana Machmutova
Animator: Marina Poddubnaya
Music: Nastya Alexandrina, Sergey Poznyakov