Shiekh Shoes Celebrates Its 21st Anniversary with Themed Promotion

A Red Carpet Hollywood Party Sponsored by adidas Footwear Company

Los Angeles (I-Newswire) April 5, 2012 - Leading urban contemporary retailer, Shiekh Shoes, announces its plan to celebrate its 21st anniversary since opening its first store in Oakland, CA in 1991. Today, Shiekh Shoes is one of the leading urban contemporary footwear and apparel retailers in the United States and boasts over 100 locations in major cities across the West and are growing rapidly across the country. Shiekh Shoes thanks its staff, customers, communities, and brand partners for the success and growth they've experienced over the last two decades and reaffirms their continued commitment to promoting and growing with the urban retail category for years to come.

To celebrate their 21st anniversary, Shiekh Shoes will launch a "21st Birthday" themed sales promotion, a multi-city in-store event tour and a fabulous red carpet Hollywood party in April.

Just in time for Spring footwear styles such as low profile sneakers, sandals, wedges, and bright colored stilettos, customers are encouraged to take advantage of the "21st Birthday" themed 21% Off For 21 Days sales promotion on select items in all Shiekh Shoes stores and online at from April 1st to April 21st.

Shiekh Shoes has partnered with Nautica, Reebok, PF Flyers, Timberland, Converse, adidas, and Lacoste footwear brands to host a multi-city in-store event tour.

Shiekh Shoes 21st Birthday In-store Event Tour Schedule:

• Fri. 4/6/12, 1pm-6pm @ Shiekh Shoes at Eastmont Town Center (Oakland, CA) - Nautica presents Shiekh Shoes 21st Birthday Celebration with Music, Prizes, and Giveaways.
• Sat. 4/7/12, 1pm-6pm @ Shiekh Shoes on Market Street (San Francisco, CA) - Reebok presents Shiekh Shoes 21st Birthday Celebration with autograph signings by Young California featuring Starting Six, Bobby Brackins, P. Child, and IAMSU with HBK Gang. Hosted by DJ Amen of 106 KMEL.
• Sun. 4/8/12, 1pm-6pm @ Shiekh Shoes in Downtown K Street (Sacramento, CA) - PF Flyers presents Shiekh Shoes 21st Birthday Celebration with autograph signing by B-Smoove.
• Fri. 4/13/12, 1pm-6pm @ Shiekh Shoes at The Galleria (Houston, TX) - Timberland presents Shiekh Shoes 21st Birthday Celebration with Music, Prizes, and Giveaways.
• Sat. 4/14/12, 1pm-6pm @ Shiekh Shoes at Southcenter Mall (Seattle, WA) - Timberland presents Shiekh Shoes 21st Birthday Celebration with Music, Prizes, and Giveaways.
• Sun. 4/15/12, 1pm-6pm @ Shiekh Shoes at Fashion Fair Mall (Fresno, CA) - Converse presents Shiekh Shoes 21st Birthday Celebration with Music, Prizes, and Giveaways.
• Fri. 4/20/12, 1pm-6pm @ Shiekh Shoes at Lakewood Center (Lakewood, CA) - adidas presents Shiekh Shoes 21st Birthday Celebration with autograph signing by YG.
• Sat. 4/21/12, 1pm-6pm @ Shiekh Shoes at Chula Vista Center (Chula Vista, CA) - Lacoste presents Shiekh Shoes 21st Birthday Celebration with Music, Prizes, and Giveaways and Wii Tennis Tournment.

Please join us Friday, April 20th, 2012 to celebrate 21 years of urban contemporary footwear and apparel retail. Shiekh Shoes and adidas present Shiekh Shoes' 21st Birthday Party featuring DJ Jermaine Dupri, with additional DJ sets by Sleeper, ArsenalFX, and Steve Prior. The party will also have an exclusive Shiekh Shoes footwear fashion show & dance performance hosted by Porscha Coleman of BET.

Shiekh Shoes 21st Birthday Party will take place in Hollywood, CA at BOULEVARD3 located at 6523 Sunset Blvd. from 9pm - 2am with Red Carpet Arrivals from 9 -10pm, and FREE gift bags while bags last. VIP balcony and open bar sponsored by adidas. The event is 21 and over and dress code is strictly enforced. Industry RSVPs should be directed to All bottle service requests should be requested via RSVP to VIP Arrivals is reserved for Talent/Personalities only and should RSVP to, as should all media inquiries. General admission is free until 10pm with receipt of adidas purchase from any Shiekh Shoes store in April 2012.

About Shiekh Shoes
Shiekh Shoes is a leading urban contemporary footwear and apparel retailer in the United States. Shiekh has over 125 store locations across AZ, CA, IL, MI, NM, NZ, OR, WA and TX delivering the hottest urban streetwear brands and styles for Men, Women, and Kids. Shiekh's exclusive line of women's footwear has been featured in magazines and TV including People's Style Watch, Teen Vogue and "Launch My Line" on Bravo. (

About Supernova PR

Supernova PR is a boutique public relations agency located in Los Angeles, California. Specializing lifestyle, fashion, beauty, hospitality, entertainment, and beverage public relations campaigns, our fresh-thinking approach gives our clients direct placements and features in the top print, television, and online media outlets.

We understand what it takes to create a meteoric rise for a brand. With vast industry experience, the Supernova Public Relations team works closely with national, regional and local media to provide unique press coverage for events and products, offering unparalleled exposure and branding to a nationwide and international audience.

Based in Los Angeles, California, Supernova PR is in the prime location for the fashion and entertainment industry, thus allowing us easy access to celebrities, stylists, editors, industry professionals, trendsetters, tastemakers, and trade professionals alike.

Supernova PR takes great pride in each and every client we represent. We strongly believe in the importance of creating a motivating and lasting effect for our client's consumers. Supernova PR understands the potency of strategic media placement. We believe the key to gaining exposure and building brand awareness lays in creative positioning and consistent product placement, which ultimately pushes sales.Less..

Contact Information

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June Johnson
8721 Santa Monica Boulevard
Suite 250
Phone : 3104993481

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April 5, 2012

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