SEO as a Champion for the Everyman?

With thousands of businesses competing for the same customers, how does a mom-and-pop shop find its place online? The CEO of Team Wildflower joins the Tawkers VP of Business Development to talk about the value of SEO for small businesses.

New York, NY (I-Newswire) December 12, 2013 - Once upon a time, we used these annually produced texts to connect with each other. We would locate businesses by flipping through this huge, thinly-leafed book to a section dedicated to listing each business in the municipality, sorted by type. The fastest and easiest way to be noticed was to be at the front of your category, which is why there are so many AAA Auto Services or A1 Furniture. These days, your alphabetical ranking isn't important to being found, but your online search engine ranking is. So how does a mom-and-pop place find its way to the front page of the appropriate search terms? How can a business with 20 employees compete with an advertising team twice that size?

That's the start of a Tawk with SEO firm Team Wildflower's CEO, Jennifer Finnell. She and Jordan Birnbaum, VP of Business Development and self-styled addicted Tawker, co-Hosted a forum titled "Important Stuff That's Too Confusing." Finnell is the CEO of an SEO company that focuses on helping small businesses make a definitive web presence. Her practice explaining complicated ideas was clear in the tawk. Speaking eloquently yet simply, she elucidated some of her own company's philosophies and the hurdles local and small businesses face in the modern era of finding.

Tawking is, by its very nature, an interactive medium. The platform, at its core, is an open and public instant messaging conversation. What makes it unique is the open forum to the side. The Hosts have their discussion to one side and the audience can comment among themselves to the right. When comments are helpful or popular, Hosts can respond to them directly or Spotlight them, bringing those posts into the main thread of discussion. The audience at this particular tawk seemed fairly well educated already, with many bringing up more complex issues, like SOPA and PIPA, to the table.

Team Wildflower, Finnell's company, did merit a few mentions, but the lecture-of-sorts stayed mostly on topic, talking about what SEO actually is, why it's valuable for smaller operations, and how even ideas can benefit from being marketed to search engines. is doing a remarkable job getting quality hosts and introducing new ideas. It's a strange concept, that there are people who make a living not marketing to people, with their fallible senses, but machines, algorithms, and servers. Stranger still, that today, this is the only way to compete.

For more information on Tawkers, visit the website:

About is the innovative, free messaging platform that allows two people to have a public insta   More..nt message conversation called a "Tawk." With a mission to "provide a real home for meaningful discussion on the internet," Tawkers is revolutionizing the way we communicate in the digital age.Less..

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December 12, 2013

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