23rd April 2014 - Satmetrix®, the world's leading provider of Net Promoter® software, today announced the availability of Satmetrix Standard™ the only self-service, cloud-based solution designed specifically for small and mid-sized businesses.
Interested in developing customer experience management (CEM) programmes based on the Net Promoter Score (NPS) methodology, Satmetrix Standard expands accessibility of global business-grade measurement and analysis of customer feedback data to small and mid-sized companies that are equally committed to on-going improvement in customer loyalty and retention.
Satmetrix Standard is built on the powerful Satmetrix cloud platform with Net Promoter analytics, expertise, and customisable templates built in. Satmetrix Standard includes three end-user licenses, two complete survey programme touch points, and up to 15,000 responses a year at an affordable annual price. Additional users and responses are available with tiered pricing options. New customers can begin on Satmetrix Standard and easily upgrade to Satmetrix Pro or Enterprise as their CEM programme needs grow.
"Companies of all sizes are realising that they need to proactively manage the customer journey and improve retention in a dedicated, strategically focused way," said Richard Owen, CEO of Satmetrix. "Many small and mid-sized businesses try to run their CEM programs using disconnected survey products, manual charts and random spreadsheets that ultimately fail to offer them the comprehensive real-time insight and actionable steps that lead to improvements in their revenue."
Additionally, Satmetrix Standard will enable the smallest businesses to benchmark their company's customer experience and satisfaction scores against some of the world's biggest and most successful brands through Satmetrix's annual Net Promoter Score (NPS) Benchmark reports.
Satmetrix is the leading provider of cloud-based Net Promoter® Software for companies of all sizes. As developer of the industry-leading Net Promoter® methodology along with Bain & Company, its applications deliver increased customer loyalty, reduced attrition, improved referencability, and a clear competitive advantage. With experience on more than 1,000 deployments in 40 languages, Satmetrix accelerates the success of customer experience efforts using Net Promoter. Satmetrix is headquartered in San Mateo, Calif., with offices around the world.
For further details on Satmetrix Standard or to request a demo, please visit:
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+44 (0)207 632 4800
Notes to editors:
How does NPS work?
NPS measures the loyalty that exists between a provider and a consumer, typically a business and its customers. The company asks, 'how likely are you to recommend us to your friend or colleague?' The question is asked using a scale from 0 to 10, in which 10 is extremely likely and 0 is not at all likely. The calculation then takes the percentage of respondents that select a rating of 9 or 10 (classified as 'promoters') minus the percentage of respondents that select a rating of 0 through to 6 (classified as 'detractors'