Fleet Business' Sins in Marvel Style

Gurtam Company, belarusian GPS tracking solutions developer, has released a corporate calendar in the manner of Marvel comics. Taken Sin City conception as a basis, Gurtam proposes to look at its own version ‒ Sin Wialon City.

So, what do 12 sinnergirls of telematics look like?

Every day fleet business owners face the consequences of their staff’s sins. Drivers bypass toll roads, use vehicles for personal purposes, overload cars trying to earn extra and often drive as if they are F1 pilots. But who’s able to put them on the right track? Despite the authors don’t call the name of this superhero, the answer is obvious.

“Last year Gurtam calendar made rather a splash in the internet. It happened due largely to provocative nude photos of our female employees” ‒ Katsiaryna Malitskaya, Head of Gurtam marketing department, tells. ‒ “In 2014 we tried to hold the bar high, but at the same time we understood that conception should be brand new. We decided to take theme of human virtues and vices as a basis of new calendar. And as women and sins often go together, we with no doubts came up with the main heroes.

To implement the idea we turned to the artist for help. All calendar graphics is the work of Anna Redko ‒ a talented professional, having lots of impressive projects under her belt. New Gurtam calendar is a true story of fleet owners and drivers. Hope it won’t just decorate someone’s wall but become a reminder of what is good and what is bad”.

Languishing calendar heroines, each of which represents her telematics sin, call to ponder how we should behave on the road. But even if you have nothing to do with fleet business, these sinnergirls hardly allow you just to pass by and will arrest your sight the whole 2015 year.

Gurtam is an international software developer of GPS tracking, fleet management and M2M solutions. With offices in the United States and Eastern Europe, Gurtam provides GPS tracking companies with a powerful fleet intelligence software platform Wialon, which comes in SaaS and server-based versions; supports different maps — OSM, Google, Bing, Yahoo, Yandex; more than 600 types of GPS hardware; has an open API for integration with existing back-office systems; provides regular updates and 24/7 technical support.