Broadsword Productions, Crossbow Media and TM Audio Visual rebrand as The Broadsword Production Group
Technical events specialists, Broadsword Productions, Crossbow Media and TM Audio Visual (TMAV) have rebranded under one name, the Broadsword Production Group, with a sharp new logo and website to match.
Beckenham, United Kingdom, January 29, 2015 (Newswire.com) - The trio of departments has worked in partnership for a number of years to offer a broad mix of creative, production and technical event services. A sharp increase in demand from clients for a more integrated approach combining all three services, was the main catalyst behind the re-brand, which coincides with the 10-year anniversary of Broadsword Productions.
“We were already working together as a tight unit, so it was a logical step to re-brand under one name. And what better time to do it than when we are celebrating our tenth year in business,” says Production Director, Bruce Teggart.
"Our new tagline is 'part of your team' because we genuinely do become the technical partner in our clients' event management teams"
Justin Shaw, Managing Director
There will be three divisions within the new Broadsword Production Group - Technical, Creative and Production - to reflect the services previously offered under the separate identities. And customers of Broadsword Productions, Crossbow Media and TM Audio Visual will continue to get the same superior service they are used to, as Managing Director, Justin Shaw, is keen to emphasise. “Our new tagline is ‘part of your team’ because we genuinely do become the technical partner in our clients’ event management teams,” he says. “Our aim is to go above and beyond to take away any technical headaches so our clients can relax and enjoy their own event.”
The rebrand comes complete with slick new logo and marketing material, courtesy of Broadsword Creative Director, Martin Walton. “We wanted a cleaner, fresher look, to reflect our professional, progressive ethos. The abstract sword imagery interprets the company name in way that isn’t too literal, and nicely represents each of the different divisions. It’s also an example of the strong creative approach we lend to what we do – if you say you’re good at creative design you should be displaying that.”
These design concepts extend to the Broadsword Production Group’s newly launched website. The fully content-managed, responsive site, produced and managed by Bromley creative communications agency, RONIN Marketing, is minimalist yet striking in its design, and is built for optimum user-friendliness.
“It’s an exciting time for the Broadsword Production Group, and for our clients,” Walton concludes.
