Nexon Europe Benefits From DaoPay's Multicalling Service In France
A boost in usability, making phone payments with DaoPay in France, has led to a sharp increase in business for Nexon Europe. The MMORPG publisher experienced not only 57% more people buying virtual goods but also 64% more business volume.
Online, November 23, 2010 (Newswire.com) - "We are very pleased about this positive business development and we believe DaoPay's service is well optimized for microtransaction based item selling business model," states Sung Jin Kim, Director of Nexon Europe. "It is always good to have a partner who works on improving its products and offerings." Nexon Europe uses DaoPay as a payment service to process mobile and home phone payments since January 2009.
In the continuous process of improving its services, DaoPay introduced Multicalling as a very convenient way to pay with phone in Portugal and recently added France as the second test market for this application. "Our background as a telecommunications provider empowers us to deliver solutions such as Multicalling," explains Peter Krapfl, CEO of DaoTec Ltd. "Due to the very positive experiences in France and Portugal, we will introduce Multicalling in more countries within the next months."
DaoTec, the London based telecommunications provider has established the brand DaoPay as the global phone payment service. "With DaoPay, you can pay with SMS, mobile and home phone worldwide," concludes Peter Krapfl.
What is Multicalling?
DaoPay Multicalling is the convenient way to pay with mobile or home phones, e.g., playing online games or buying virtual goods. The buyer just calls the given service number and types in the order number. DaoPay instantaneously and automatically drops the call afterwards. By just hitting the redial button, the buyer can multiply the original billing amount - without entering the order number again. This innovation enables easy and instantaneous payments, especially with higher prices. As a normal call or SMS, Multicalling is charged to the customers phone bill only once and does not result in recurring billing.
About Nexon Europe
Established in March 2007, NEXON Europe is the European publishing arm of NEXON and has brought the worldwide hit casual MMORPG "MapleStory" to Europe in May 2007 and the successful First-Person-Shooter "Combat Arms" in January 2009. With the recent launch of 3D Fantasy MMORPG "Mabinogi", NEXON Europe has aggravated the position of a promising publisher in Europe. Fantage is the latest addition to the ever growing portfolio, and offers a safe virtual playground environment for children.