"Mad Men"-Era Creativity Meets Obamacare-Era Affordability
MedMen Premiers with New Projects, New Brainpower, New Focus on Delivering Exceptional Advertising at an Extraordinary Value
Online, January 15, 2014 (Newswire.com) - MedMen is a team of health care advertising specialists boasting over 20 years of medical marketing experience with leading companies like Blue Cross Blue Shield, Boston Scientific, Hoag Hospital, Edwards Lifesciences, Ziering Medical, UniCare, California Department of Health Services, Teva Pharmaceuticals, American Cancer Society, West Coast University, Talbert Medical Group and more -- has commenced operations with new projects from three regional managed care companies, a local nursing college and a national hair restoration company.
The team, comprised of health care ad-agency expatriates and health care company professionals, "offers broadcast and video advertising created by health care marketers for health care marketers," according to creative director/executive producer Mike Smith.
"We like to think of MedMen as a celebration of the warmth, humor and humanity of Bill Bernbach-style1960s advertising -- combined with the "gotta-get-more-for-less" value demands of the Obamacare age."
A Non-Agency
Having recently added a direct response specialist hailing from a national health insurance giant, MedMen is not an ad agency. It's a health care advertising creative/production boutique, working along with -- or apart from -- a client's current ad agency. On a project basis. At a fraction of the cost most agencies charge.
More Than Just Video
While MedMen specializes in television, radio and video production, the company also offers expertise in:
• Strategic brand marketing
• 3D & 2D medical animation
• Direct response advertising
• Social network marketing
"We deliver fast, effective relief from the pain of dull, overpriced health care advertising," Smith concludes.
MedMen's staff has won numerous national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos. Visit them at med-men.com and http://www.youtube.com/medmenbeardboy.
Call 714-734-0372 for more information.