LustreLife.com, an online shopping engine, debuts its premiere issue of L-Squared, a digital magazine devoted to fashion, beauty and woman's lifestyle themes. It will be the first discovery-shopping site to publish a digital magazine of this calibe
LustreLife.com, an online shopping engine, debuts its premiere issue of L-Squared, a digital magazine devoted to fashion, beauty and woman's lifestyle themes. With this new venture, it will be the first discovery-shopping site to publish a digital magazine of this caliber.
L-Squared will target Lustre Life's fashion-savvy clientele. Everything featured in the magazine is available for purchase from over 300 of today's top brands (Chloe, Alexander Wang, Oscar de la Renta) and over 200 stores (Saks Fifth Avenue, Harrods, Shopbop) that are featured on the site. This is one of many steps that the site has recently taken to expand its editorial channels in North America and Asia. L-Squared is currently available in English and Chinese versions.
"Every brand and store featured on the site has been hand selected. Every collection we put together has been carefully curated. We have tailored our website for the contemporary woman who wants a personalized, online shopping experience," Founder and President Allan Kong says. "Creating a shoppable magazine, where purchases can be made in a couple of clicks is our way of providing our users with another gateway to update their wardrobes, but in a very fresh, fun, informative and incredibly simple manner."
The May 2013 issue of L-Squared is now available on LustreLife.com. Lustre Life's Chief Content Officer, Joyce Huang, oversaw all editorial efforts. Previously, Huang was the Public Relations & SEO Director at Skye Associates, LLC and Fashion Market Editor at People and People.com. Huang says that, "The basis of our website revolves around the international woman, therefore L-Squared must follow that same model. Whether our reader is based in Hong Kong or New York, all of our articles and fashion spreads will pertain to her and can be easily shopped, no matter where her location." The premiere issue features beauty insider tips, fashion spreads and articles created by established fashion editors and writers around the world.
ABOUT LUSTRE LIFE
Lustre Life (LustreLife.com) was founded in May 2012 to provide a discovery-shopping network on a worldwide level. Current target markets include North America and Asia, with expansion plans focusing on emerging retail countries. The website features over 500 hand-selected brands and stores, personalized shopping feeds, daily editor created ensembles, special discounts, curated collections and a digital magazine.