Livestrong Foundation Officially Drops Lance Armstrong Name from Its Title


Following the strip of his seven Tour de France victories, Lance Armstrong received another blow in his career after the cancer charity he founded officially changed its name to Livestrong Foundation and dropped his name following the doping controve

England (I-Newswire) November 19, 2012 - After being stripped of his seven Tour de France titles and banned from cycling for life last October 22nd following the ratification of the International Cycling Union (UCI) of the USADA's sanctions against him, Lance Armstrong hits another blow in his career when the Lance Armstrong Foundation decided to formally drop his name from its title.

The charity announced its decision last Wednesday, being the latest of the several moves it initiated to separate itself from the man who founded it in 1997. The name change filed with the Texas Secretary of State was officially made last October 30, making the organisation's official title, Livestrong Foundation.

Spokeswoman Katherine Mclane said that supporters are already familiar with the Livestrong brand as it was used several years ago on the yellow wrist bands that raised money for cancer survivors.

Armstrong, 41, made an announcement on October 17 that he was stepping down as the chairman of the board while retaining his seat as a member. He also resigned from its board of directors last week. This was after the United States Anti-Doping Agency accused him of overseeing "the most-sophisticated, professionalised and successful doping programme that sport has ever seen".

His voluntary resignation from the foundation he built was the cyclist's move to "spare the organisation any negative effects as a result of controversy surrounding his cycling career", according to new Livestrong Chairman Jeff Garvey on Monday.

Over the years, Lance Armstrong has donated an estimated $6.7 million to Livestrong. Although his popularity had been affected by the controversies, the charity still regard him as an inspiration and his devotion to be of service to cancer survivors for the last 15 years is unparalleled.

At the gala held last month, Armstrong said, "We will not be deterred; we will move forward". For the cyclist, the foundation's mission is bigger than him. In an email last Wednesday, board member Mark McKinnon stated, "We knew that in order to make the most profound and lasting impact for cancer survivors, the cause and the organisation had to have its own persona".

At the moment, Armstrong declined to make any comments about the dropping of his name from the foundation's title.

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November 19, 2012

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