Leading Fashion Site Reports Christmas Boom
UK online shopping site Stand Out have said they have beaten the doom and gloom of low sales that were seen on the high street and instead seen a boom in online Christmas shopping
Online, December 31, 2013 (Newswire.com) - With the global media reporting a reduction in disposable income across Europe, it might be expected that fashion, and certainly fashion gifts would be one of the first items cut from the Christmas shopping list. However, at least one fashion store reports encouraging sales over the Christmas period, and most significantly in some of the bigger brand and higher-end items. Director of Stand-Out.net Roger Martin reported that; "our best sellers have been purchases for gifts, Calvin Klein, Polo Ralph Lauren and Diesel 3 pack underwear. Levis Jeans have been very popular"
Stand-Out.net monitor their website traffic carefully each month, and note that some of the more prominent searches over the Christmas period revolved around more affordable brands such as Cross Hatch, as well as generic phrases such as "cheap designer clothes". Much of the site's traffic has also come from social networks where sale items and promotions have been very popular. It would seem that in these times of austerity people are not willing to compromise on brand, but they will look to pay a little less for it. Mr Martin summed it up with "you can't go wrong with a good pair of Levi's 501's".
One of the leading new trends in men's fashion over the past year has been the increased popularity of the pattern knit. This has been one of the surprising trend changed during 2013, as traditionally the pattern knit has been a cliché for Christmas jumper. The pattern knits were a top seller at Stand- Out.net this Christmas, with many likely to have seen the advantage of buying an urba cool jumper, which also doubles as a more than adequate Christmas jumper for the work's party. 2013 was a good year for Stand-Out.net and many other fashion outlets, and 2014 is expected to see a continued rise in sales. The industry has grown year on year since 2009, and there is no reason to see that to change going into 2014.
Stand-Out.net continue to move with the times and are planning new brands for 2014, as well as continued promotions to make the more desirable fashion items within reach of consumers' pockets.
For more information on Stand-Out.Net please visit www.stand.out.net