Kotak Mahindra Bank Launches 'Silk' Programme For Women

Online, May 5, 2012 (Newswire.com) - Kotak Mahindra Bank has introduced the 'Silk' - a special programme which is exclusively designed for empowering the financially independent woman of today. The 'Silk' programme is over and above the core savings product proposition. It offers host of exciting features and benefits which can include rewards on debit card spending in the form of two options, i.e. up to 5 per cent cash back on debit card spendings or free movie tickets, financial privileges such as discount on gold, lockers, etc. and varied lifestyle benefits in multiple categories like health/beauty, travel and dining, etc. As stated by Mr. Puneet Kapoor, Executive Vice President, Kotak Mahindra Bank, "The role of the Indian woman has significantly changed in recent times. We fully recognize the evolving financial requirements of the Indian woman and our 'Silk' program is specifically designed for meeting those divergent needs. By meeting the specific needs of the financially independent woman, we would like to reinforce our service motto of c
ustomer centricity." The 'Silk' programme would offer interest rates of up to 6 per cent per annum on savings accounts. Account holders would be able to get high cash withdrawal and POS limits on the 'Silk' debit card and would also be able to get access to varied convenient banking solutions such as ActivMoney, BillPay, netc@rd and Home Banking.

About Kotak Mahindra Bank

Incepted in 1985, the Kotak Mahindra group has been recognized as one of India's most reputable financial conglomerates. In the year, 2003, Kotak Mahindra Finance Ltd was provided the license for carrying on varied banking business by the Reserve Bank of India (RBI). Such kind of approval helps in the formation of the Kotak Mahindra Finance Ltd. It is known as first non-banking finance company in India which has converted itself into the bank. In present scenario, it is recognized as one of the fastest growing banks, which is also known as the leading financial institutions in India. The bank has more than 339 branches and 819 ATMs, which are spread throughout the country. The bank has its registered office situated at Nariman Bhavan, Nariman Point, Mumbai. In the year 2011, Kotak Mahindra Bank Ltd has entered into a business cooperation arrangement with CIMB Group Sdn Bhd, Malaysia.

Kotak Mahindra is catering to varied needs of resident individuals, NRIs and businesses. The bank has tied up with the Overseas Indian Facilitation Centre (OIFC) as a strategic partner to provide a platform for sharing comprehensive range of banking & investment products and services for NRIs and Persons of Indian Origin. It is offering complete financial solutions to fulfill varied needs of its individual & non-individual customers on the basis of client's divergent needs. It is successfully offering investment products such as mutual funds, life insurance, retailing of gold coins and bars, etc.

For financial liquidity, the bank is offering loans that meet personal needs with fast approval and flexible payment options. In order to complete the personal financial offerings space, it is offering Kotak Credit Card, which is also known as the first vertical credit card in the market.