Foodem Partners with Velocity Wings to Automate and Streamline Their Food Procurement Process

Foodem's Technology Assists Virginia's Velocity Wings Chain of Restaurants in Combating Food Cost Challenges

Foodem, an innovative B2B online food procurement marketplace and business intelligence solution for the $650 billion U.S. wholesale food distribution industry, is pleased to announce that it has recently partnered with Velocity Wings to automate and streamline their wholesale food procurement process.

Foodem 2.0, which was commercially launched in late 2013, facilitates relationships and connects small to mid-sized food distributors, specialty food manufacturers and local farms with wholesale food buyers, such as, restaurants, hotels, country clubs, schools and hospitals. Foodem assists wholesale food buyers streamline their wholesale purchases by allowing them to compare prices on more than 28,000 products from a growing list of more than 40 suppliers and make purchases on a single platform, while providing small and mid-sized sellers with needed marketing tools to advertise their products, sales, and specials to a broader market, and allowing them to compete with larger national distributors. Foodem also provides the means to satisfy the growing demand for more local, organic, sustainably-produced, and healthier food choices in restaurants and institutions.

"With my extensive experience in the food industry, both as a distributor and an operator, I understand the costly inefficiencies of the procurement process that plague both buyers and sellers," said Kash Rehman, CEO and founder of Foodem. "The struggles faced by Velocity Wings, the inability to source quality products at competitive prices and time-consuming ordering, lets us know our unique technology is a necessity. We are extremely happy and excited to be at the forefront of reforming our antiqued food supply system and helping to alleviate the burdens faced by our growing list of food sellers and buyers, such as Velocity Wings."

Velocity Wings is an award-winning restaurant group with four locations in Northern Virginia: Sterling, Centreville, Falls Church, and Purcellville. In addition to being a comfortable place to dine and lounge, Velocity Wings is also known for having the best chicken wings and tastiest Certified Angus Beef burgers in town. With the challenges of sourcing quality products at competitive pricings escalating, Velocity Wings joined the Foodem marketplace to automate and streamline its purchasing, to increase efficiency and save time, and to get the best quality products at competitive prices that area foodservice distributors have to offer.

"Joining the Foodem marketplace has improved our food-buying process and has impacted our bottom line tremendously. Making purchases for four restaurant locations was no easy task," said Jim Speros, owner, Velocity Wings and Velocity Five restaurants. "Using Foodem gives us access to our favorite vendors and their prices, as well as an opportunity to try new vendors and food products. We only use fresh meat, poultry and produce, and through Foodem, we are able to buy from vendors that deliver fresh products to us daily. Foodem also provides a means to quickly determine our monthly (or weekly) food costs, allowing us to adjust our purchases accordingly. Foodem has proven that technological innovations must be part of upgrading our current food supply chain."

About Foodem
Foodem (www.foodem.com), headquartered in Baltimore, Maryland, is an innovative and disruptive B2B online food marketplace that connects wholesale food buyers, such as restaurants, hotels, schools, hospitals, and government institutions, with food distribution companies, farms and specialty food manufacturers. Through its online search and food procurement capabilities, Foodem brings food sellers onto a single platform, where wholesale food buyers get the most competitive prices in a fast and efficient way. Visit Foodem online at www.Foodem.com.

About Velocity Wings
Velocity Wings is a full service family-friendly restaurant and lounge with four locations in Virginia.

Media Contact
Kiana Lewis
kl@foodem.com
202-573-8543