Fitbit Expands Android Compatibility with Bluetooth Sync Support on 12 More Devices

LAS VEGAS - CES - January 6, 2014 - Fitbit, Inc. announce its award-winning wireless activity and sleep trackers can now sync directly to 12 additional Android devices through the latest version of the Fitbit app.

New devices include DROID MINI, DROID ULTRA, DROID MAXX, DROID RAZR M, DROID RAZR HD, DROID RAZR HD MAXX, HTC One, LG G2, Moto X, Nexus 4, Nexus 5 and Nexus 7.* These devices join the Samsung Galaxy S3, S4, Note II, Note III and Note 10.1, for which Fitbit has supported with Bluetooth syncing since early 2013.

As the first and only company in the category to release an Android app, the first to offer Bluetooth 4.0 syncing for iOS devices, and the first and only to offer Bluetooth 4.0 syncing for 17 Android devices,** Fitbit leads the category in cross-platform device compatibility with support for the most mobile devices on both Android and iOS platforms. With Android smartphones pushing past 80-percent of the global market share,*** Fitbit continues to surge ahead of the competition by offering consumers the most device options for health and fitness tracking.

With direct syncing to the Fitbit app, you can see real-time activity stats from your Fitbit device, which tracks everything from steps taken, distance traveled, calories burned, active minutes and floors climbed to sleep quality.

Stay motivated with simultaneous notifications, badges and leaderboards; cheer, taunt and direct message friends throughout the day and reach your goals faster with a little friendly competition all on your Android device. With instant access to up-to-date data on your mobile device, it's easier than ever to make fitness part of your everyday lifestyle.

For added ease-of-use on Android devices, Fitbit Flex™ and Fitbit Force™ users can simply tap these NFC-enabled trackers to NFC-enabled phones to launch the Fitbit app.

"We continue to hire and retain best-in-class engineers that help keep us on the forefront of mobile device compatibility," said James Park, CEO and Co-Founder of Fitbit. "Our goal is to add support for even more devices this year so customers can choose the smartphone they want to use to reach their health and fitness goals."

The following Fitbit wireless activity trackers feature direct Bluetooth syncing:

- Fitbit Force™: A sleek, advanced, high-performance wireless activity and sleep-tracking wristband with an OLED display showing activity stats right on your wrist; tracks steps taken, distance traveled, calories burned, active minutes, stairs climbed and sleep ($129.95)

- Fitbit Flex™: A stylish activity and sleep-tracking wristband that offers a slim, minimalistic design for people that are goal-oriented and want more flexibility in accessorizing; tracks steps taken, distance traveled, calories burned, active minutes and sleep ($99.95)

- Fitbit One™: An advanced clip-based activity and sleep tracker that tracks steps taken, distance traveled, calories burned, stairs climbed and sleep ($99.95)

- Fitbit Zip™: A fun, simple clip-based activity tracker that tracks steps taken, distance traveled and calories burned ($59.95)

The latest Fitbit app is free and available now in the Google Play store, where Fitbit is the top downloaded app for connected fitness devices.

Visit the Fitbit CES booth (LVCC, South Hall 2 - #26307) to learn more about Android compatibility and explore the entire Fitbit line of health and fitness products.

* DROID devices are U.S. only; HTC, LG, Moto X and Nexus devices are international. Nexus 7 is the 2013 version.


**Fitbit's award-winning wireless activity and sleep trackers now sync directly to 17 Android devices:


1. DROID MINI

2. DROID ULTRA

3. DROID MAXX

4. DROID RAZR M

5. DROID RAZR HD

6. DROID RAZR HD MAXX

7. HTC One

8. LG G2

9. Moto X

10. Nexus 4

11. Nexus 5

12. Nexus 7 (2013)

13. Samsung Galaxy S3

14. Samsung Galaxy S4

15. Note II

16. Note III

17. Note 10.1


***IDC November 2013 report