Direct Mail QR Codes Get a 10% Scan Rate
Achieve 10% response rates by combining traditional Direct Mail and Liqueo's patent pending Smart QR technology. For the first time response is directly measurable and the ROI is huge!
Online, April 30, 2013 (Newswire.com) - Liqueo announced today the immediate availability of its Smart QR SaaS Platform. http://smartqr.liqueo.com
Built on its proprietary cloud based QR Code technology, Liqueo's Smart QR Platform combines QR Codes, SMS keywords, and bit.ly short links, with dynamic campaign specific mobile websites, lead generation, and in depth analytics.
Direct mail pieces with Liqueo's Smart QR Codes are consistently seeing response rates approaching 10%.
Marketers can log in and enter campaign details, choose font and background colors, upload photos and can even integrate insured contests. In less than 5 minutes a complete mobile campaign can be created that has the look and feel of a custom built mobile website with all of the lead generation hooks and notifications required for an effective mobile campaign. Marketers can then download or email their QR Codes, SMS keywords, and shortlinks from the Platform and just add them to their marketing pieces.
Prospects can scan the QR Code, send an SMS test, or visit the shortlink to get to the campaign microsite. Microsites are built on a responsive framework so that they look great on any device or desktop computer. Once on the microsite prospects have multiple lead generation points including, Contact Us, Enter to Win, Schedule a Test Drive/Appointment, Loan Pre-Qualification, etc.
Leads, scans, conversion rates, social sharing are all stored and monitored in real time and available to the campaign owner and marketing personnel 24/7 from the intuitive Campaign Dashboard. "We've never seen results like this before." said Steve Humphries of Q Marketing, " The results were staggering, not only did we see over 950 people interact digitally with our direct mail piece but the dealer saw a significant uptick in dealership traffic during the promotion!"
Liqueo's Smart QR Platform is available as a stand alone service to add to your existing marketing campaigns or as a turnkey direct mail offering. For the turnkey option Liqueo has partnered with The Q Companies to offer a direct mail solution that includes:
• Mail Piece Design
• Smart QR Technology
• Mosaic Mailing List
• Postage and delivery
• Dealer training
• Promotion collateral materials
Liqueo's Smart QR technology is available at a per piece price of $.05 or a flat fee per campaign of $599.99. Turnkey Direct mail services start at $0.60 a piece for 10K 6"x11" 100lb full color saturation mailers.
For Liqueo Smart QR services please contact Liqueo at info@liqueo.com