If shopping isn't enough to get you to visit IIFT, you may want to do it for music this year!
Daler Mehndi is preparing to take over India's Annual International Trade fair at the capital city of Delhi. Pragati Maidan, the venue for the IIFT will be engulfed with the power pitched mesmerizing voice of Mehndi as the Bhangra Sensation performs on the eve of 'Delhi Day' on 19th of November.
Mehndi who recently performed at the largest YouTube festival 'YouFest' at Madrid in Spain is rightfully credited for taking Bhangra beats from the Punjabi vernacular to the cross cultural heady heights of a world stage.. From rocking Ho Jayegi Balle Balle to the glitter and glam of Jalwa, to the pied piper raga of Tunak Tunak, to the elegance of Ru-Ba-Ru, his music ranges from pop, film, gurbani, sufi and alternative. His excitable dancing and majestic presence is enough to ignite the whole ambience letting alone his eminent singing. The musical performance at the trade fair is also expected to be explosive and visitors are in for an absolute treat!
You can listen to and buy a wide variety of new Punjabi songs like Tunak Tunak Tumba, Mojaan Laen Do, Eh Lai 100 Rupaiya, Sha Ra Ra Ra to the devotional and sufi numbers like 300 Saal Guru De Naal and Allah Teri Shaan. Mehndi is often regarded as a singer with an intelligent mind by many for giving to the music album world a new genre of music known as 'Rabbabi' and also infusing rock beats into bhangra to give an interesting twist to new Punjabi songs.
The Live performance by Mehndi is scheduled to start at 6.30 pm on Nov 19th and promises to be the highlight on the IIFT calendar.
Amita Kalra /Asha Sharma
Daler Mehndi Management
Tel: +91 11 41665545
Fax: +91 11 41665525
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