"Be Brave N' Fly" for Pediatric Cancer

On Saturday, March 16, 2013, indoor cyclers are invited to join The Max Cure Foundation & Flywheel Sports for the 1st annual "Be Brave N' Fly" national cycling event to support MCF in it's mission to advance pediatric cancer causes.


On Saturday, March 16, 2013, indoor cycling enthusiasts across the country are invited to join The Max Cure Foundation and Flywheel Sports for the first annual "Be Brave N' Fly" national cycling event to support MCF's missions of supporting pediatric cancer causes. The unprecedented event will take place at more than 10 Flywheel studios from New York to Seattle on more than 450 bikes. All participants who sign up to "Be Brave 'N Fly" will start and finish the class together, regardless of their location. Riders will help The Max Cure Foundation in their mission to advance cures for pediatric cancer by underwriting an immune cell therapy lab at Memorial Sloan- Kettering Cancer Center dedicated to children and young adults battling cancer. The Max Cure Foundation is registered in all states in the U.S. that require such registrations and provides financial assistance to low-income families in various communities who have a child with cancer and cannot afford the everyday necessities of life.

The unique partnership between The Max Cure Foundation and Flywheel is expected to raise significant awareness and financial support for pediatric cancer, the number one cause of death by disease among U.S. children between infancy and age 18. The indoor cycling leader will help bring awareness to the Foundation and the need for financial assistance of the low-income families that The Max Cure Foundation supports in key Flywheel markets including Atlanta, Charlotte, Chicago Gold Coast, Dallas, Florida, Miami, Los Angeles, Englewood and Millburn New Jersey, Upper East Side New York City, Philadelphia and SLU Seattle.

"We are excited to partner with Flywheel and 'Roar for a Cure' with their team and ours at this amazing event," says David Plotkin, Chairman of The Max Cure Foundation. "This initiative will raise awareness and money to help develop less toxic, alternative ways to fight pediatric cancer. It will also assist low-income families who are truly in need of our support." "We are thrilled to support The Max Cure Foundation," says Jay Galluzzo, CEO and Co-Founder of Flywheel Sports. "This is a great opportunity for Flywheel to assist our local communities and the families that the Foundation supports throughout the country."

At the event, Hamptons Water Company, a supporter of The Max Cure Foundation, will hydrate all riders. Launched this past summer, The Hamptons Water Company gives five cents per bottle sold to the non-profit. Additionally, Pheel, a new women's fitness line will be designing a Pheel Brave line of women's workout attire specifically for The Max Cure Foundation and this event, with a substantial portion of the proceeds benefiting the charity.

All rides will begin at 2:00 pm EST / 1:00 pm CST and 11:00 am PST on Saturday, March 16, 2013. For those unable to attend the event but would like to make a donation, please visit maxcure.org or text "ROAR" to 50555 to donate $10.00 for pediatric cancer. Please visit http://www.maxcure.org

About The Max Cure Foundation:
The Max Cure Foundation (MCF) is a 501(c)(3) public charity dedicated to advancing cures for pediatric cancers, funding the development of less toxic treatments for children, including the funding of an immune cell therapy lab at Memorial Sloan-Kettering Cancer Center dedicated to alternative treatments for children battling the disease. MCF provides low-income families who are battling pediatric cancer emotional and financial support, while seeking to inspire children with the disease to face it with courage and bravery. http://www.maxcure.org

About Flywheel Sports:
Flywheel Sports has revolutionized the indoor cycling experience. Since opening its flagship studio in Manhattan's Flatiron district in February 2010, Flywheel Sports has expanded nationally and today can be found in Manhattan, The Hamptons, New Jersey, South Florida, Chicago, Charlotte, Atlanta, Seattle and more. Founded by a team passionate about cycling - including legendary instructor Ruth Zukerman, who has been widely credited as the driving force behind the indoor cycling phenomenon - Flywheel Sports is an intense, incredibly inspiring and empowering cardio experience. Led by top-notch instructors, each ride is a unique journey that takes fitness to an unmatched level. www.Flywheelsports.com.

Media Inquiries: MJ Pedone - Indra Public Relations:mj@indrapr.com(646) 593-7220 www.indrapr.com
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March 1, 2013

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