Apriva Certifies SparkBase Gift Card and Loyalty Solution for Payment Processing
Scottsdale, AZ March 17, 2010-Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, today announced it has reached an agreement with SparkBase, the industry leader in private label stored-value processing, to offer a secure wireless payment solution for the fast-growing prepaid stored-value market. By certifying the SparkBase solution, Apriva extends its ability to serve the growing list of merchants that use gift card and loyalty programs.
The integrated solution from Apriva and SparkBase provides merchants with an efficient method for processing loyalty- and gift-card transactions from virtually any location using public wireless networks. Based on Apriva's fully secure wireless payment technologies, the solution also provides merchants with value-added services such as online reporting, order processing and customer management.
"Apriva is pleased to add SparkBase to our growing list of certified partners that supply gift card and loyalty products for resellers and independent sales organizations," said Bill Clark, Apriva's executive vice president for North America. "We anticipate that the integration of the SparkBase gift and loyalty program with Apriva's wireless payment solutions will enable merchants to further optimize the success of their existing stored-value payments programs."
"Like Apriva, SparkBase is keenly focused on bringing forth new technologies that give merchants the opportunity to build revenue and enhance customer satisfaction," said Douglas Hardman, CEO of SparkBase. "Partnering with Apriva will result in an unmatched merchant experience that allows our customers to fully leverage the profound economic and operational efficiencies of wireless processing for gift and loyalty transactions."
Founded in 1999, Apriva is the leading provider of end-to-end wireless transactions and secure information messaging solutions that meet the exacting security and reliability requirements of financial services providers, government entities, and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Solutions (ISS), the company offers customers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools. For more information, visit www.apriva.com.
SparkBase entered the stored-value industry in early 2004 as the first truly independent gift and loyalty processing network. SparkBase continues to lead in innovation with its proprietary gateway, using patent pending technologies for processing stored value transactions with traditional cards, and new mobile payments methods like SMS messaging. Developed in house at their headquarters in Cleveland, Ohio, SparkBase now serves as a leader in gift and reward processing. For more information, visit sparkbase.com.
Robin Houston Glenn Goldberg
Apriva Parallel Communications Group
SparkBase - CEO