Alan Ram, President & Founder of Proactive Training Solutions, is pronounced the winner of Auto Dealer Live's Great BDC Debate against Sean V. Bradley, CEO of Dealer Synergy on May 8th, 2014.
Automotive industry training expert and President & Founder of Alan Ram's Proactive Training Solutions, Alan Ram, was selected to participate in The Great BDC Debate hosted by top automotive industry radio show, Auto Dealer Live, this past week. The show placed Alan Ram against Sean V. Bradley, CEO of Dealer Synergy, in the ultimate BDC topic showdown with Ram being pronounced the unanimous winner by three randomly selected automotive industry personnel.
The main focus of the debate was the question of whether or not salespeople should handle inbound telephone calls and Internet leads or if a designated representative should be hired to do so. Ram argues that salespeople should be able to handle their own inbound sales calls, and by not doing so you are crippling your dealership's chances at hiring the best salespeople, as well as upsetting the customer-centric style of a dealership by passing the customer around during the sales process. Ram states, "If a top salesperson has a choice of two dealerships to work at and one allows him or her to take sales calls and Internet leads and one doesn't, the choice is clear as to where that person will choose to work." Ram also argued, "You cripple your ability to hire the best sales talent with the Appointment Setter Model. Customers have also unequivocally stated in survey after survey that one of the things they hate most about the buying process is being passed around from person to person. With the Appointment Setter Model, you're simply starting to pass them around earlier. If as an industry we really care about what our customers think, there is only one way to fall on this issue; teach your salespeople to do the jobs you hired them to do!"
Ram also made it a point to mention that he believes dealerships should "BDC intelligently" by directing efforts to other tasks necessary in the selling process, such as inbound and outbound service calls as well as third party follow-up to unsold clients. Ram began his training venture in 1991, and has grown to be regarded as a top figure in the automotive training industry. This victory continues to support this claim.
About Alan Ram, and Proactive Training Solutions
Alan Ram, President and Founder of Proactive Training Solutions, is recognized as the best in the automotive industry at increasing individual, as well as dealership productivity through effective utilization of the telephone, Internet, and client base management. He is regarded as the expert trainer for automotive telephone training, automotive management training, and automotive Internet and BDC training. He has worked and continues to work with tens of thousands of salespeople, managers, business development, and Internet staff from coast to coast as well as internationally.