Adventure Top Reason For Leisure Travel JourneyMart.Com Releases Trend Report, a comprehensive online travel information platform, today released statistics on the travel habits and research preferences of travellers.

New Delhi (I-Newswire) September 11, 2012 -, a comprehensive online travel information platform, today released statistics on the travel habits and research preferences of travellers. These insights have been gathered via their proprietary 'Destination Explorer' property, a tool which utilizes avant-garde technology, exclusive content and individual preferences to recommend the most suited holiday experiences to a user. In doing so, this tool captures quantitative data on search preferences of every unique user, thus presenting insights into consumer demands and behavior.

This year, Adventure has been the most popular reason for both domestic and international leisure travel with one in every four users searching for such an experience. While destinations such as Auckland and Bali were among the favorites for international holidays in this segment, interestingly some of the most commonly researched domestic adventure destinations were Lansdowne, Auli, Aizawl and Naukuchiatal. There are various adventure options offered at these destinations including Trekking, Kayaking, Skiing and other mountain activities. Interestingly, the trends in domestic adventure travel appear to reflect a greater level of experimentation and maturity of today's traveller, as they seek a diversity of adventure activities across various regions of the country.

A family holiday was the second most important reason for leisure travel with 17.5% users searching for the ideal family destination. While a large number of domestic travellers favored the hills, those seeking international family holidays preferred destinations offering spa and wellness opportunities followed closely by luxury experiences. Destinations such as Bhimtal and Lavasa interestingly ranked amongst the top few domestic family holiday spots while internationally the favourites were Bangkok, Hong Kong, Langkawi and Barcelona.

For those seeking international holiday options, Beach holidays emerged as the third most preferred reason to travel, with 18.3% of users selecting such an experience. Some of the most popular international beach destinations are Bali, Phuket, Cape Town and Bora Bora. On the other hand for those looking at domestic travel options, only 9.7% opted for beach vacations, whilst 10.3% chose 'Honeymoon' making it the third most common reason for leisure travel within the country. Kodaikanal, Kasauli, Shimla and Srinagar emerged as the hottest honeymoon destinations in India while Goa, Kovalam and Alibag appear to be the favourite beach spots in the country.

Some of the other primary reasons for travel included Hills, Backwaters, Heritage, Wildlife, Pilgrimage, Luxury, Culture, Spa & Wellness and Chilling. Apart from the above mentioned categories, this year has witnessed an increased interest in 'Music and Culture' related travel while the ever popular 'City Getaways' has retained its importance as a primary source for weekend getaway ideas from the metro cities across India.

Speaking about the Destination Explorer technology, Mr. Varun Chadha, COO,, said, "With this search, we have innovatively responded to a travellers need for a comprehensive and credible source of information in the research and travel planning stages." Substantiating this trend is a recent report published by PhoCusWright, which highlights that a considerable portion of travellers, especially in emerging markets, may not necessarily have a destination in mind when they begin their travel planning process and thus require appropriate destination selection tools. He further added, "With fundamental travel criteria's integrated within the search such as one's 'Reason to Travel', 'Season to Travel', preferred travel time and duration, we ensure that users have all they need to find their ideal holiday destination."

This Intuitive Holiday search displays relevant and comprehensive results on the basis of various established properties and proprietary information of, including its information bank of over 1000 domestic and global destination guides as well as concepts such as 'City Getaways', covering over 200 getaways from major Indian cities and 'Holiday Ideas', offering a choice of destinations across 17 unique types of holidays.

Seamlessly integrating information and technology via a property such as 'Destination Explorer', ensures that the user has all that is required to discover plan and book their next holiday.

Sample size - 1,00,000 unique users

Profile of visitors - Urban, contemporary travellers with an average age group of 25 to 45 years.

About is an online travel information platform, providing you with all that is required to   More.. discover, plan and book your next Holiday!
Conceived as a 'Marketplace for Travel' and trading since 2001, is one of India's foremost online travel providers. Today serves as a single platform, enabling customers to interact directly and choose from amongst multiple travel service providers, whilst also providing a depth of travel related information, an intuitive holiday search and interactive travel tools.Less..

Contact Information
504, 5th Floor, Salcon Aurum 4, Jasola District Centre, delhi
Phone : 911143361300


travel   lifestyle   holiday   adventure  

Published in:


Published On:

September 11, 2012

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.

Related Releases

Call of the Wild Nominated for 2014 Entrepreneur of the Year
Call of the Wild Adventures, Inc. has been honored with a nomination for the 2014 Bend Chamber of Commerce Entrepreneur of the Year award.

River Expeditions Announces Dates For Their 2014 "Spring Fling" White Water Rafting Weekends
River Expeditions announces the dates for their 2014 Spring Fling Weekend. In these mini-packages, you will find white water rafting, amazing food, and great music. These packages are perfect for those who are ready to get out of the house and enjoy

Destination Wedding Is the Next-big Trend in Wedding, Reveals Diani Reef Beach Resort & Spa
Traditional, church-wedding is an old-school trend now. The new trend in wedding is destination wedding. People increasingly prefer destination wedding over traditional wedding now.

Beach Honeymoon Is Not Just a Western Culture Anymore, Reveals Diani Reef Beach Resort & Spa
Beach Honeymoon is very popular among the western countries. However, Diani Reef Resort & Spa has revealed that surprisingly, this trend has spread amongst the eastern countries as well.

An Easy Guide to Explore Dubai - UAE
With a brisk commercial and tourism growth, Dubai is often asserted as the world's fastest-growing city that has evolved into one the most glamorous, magnetic and fascinating holiday destinations of the world.