Zen Rabbit Baking Company Offering New Holiday Gift Giving Options for 2010 Season: Orders And Spending On Business Gifts On The Upswing This Year

Regardless of size, presentation, customization & lasting impressions are key details for business people deciding on gifts. People are looking for something more "unique" than a bottle of wine. Gourmet food gifts and gift baskets remain popular.

West Palm Beach, FL (I-Newswire) November 12, 2010 - As the holiday season gets fully underway, Zen Rabbit has created new holiday gift packages of Zen Crunch™ and The Gratitude Cookies™ for business and personal giving in response to the continued popularity of gourmet foods gifts in the business gift market.

According to the recent American Express Open Small Business Holiday Monitor, 44 percent of small-business owners said they plan to give gifts to clients or customers this year and spending is expected to increase over last year and 2008.

"I'm seeing more of a willingness to spend on client or customer gifts this year," says Zen Rabbit founder Lori Saitz. "Even with the economy as it is, businesses are feeling more optimistic."

Regardless of business size, presentation, customization and lasting impressions are key details for business people deciding what to send. People are looking for something more "unique" than a typical bottle of wine. Gourmet food gifts and gift baskets remain popular.

"Businesses are realizing the increasing importance of keeping current clients. Crucial to strengthening that relationship is communicating to customers that their business is important, that they are valuable," Saitz says. "Sending gifts to clients and expressing that appreciation is much more an investment than an expense."

Zen Rabbit provides concierge service and allows clients to customize packaging with their logo and message without a minimum order amount. Many clients rely on Zen Rabbit to help with crafting the right message and making sure they look good in front of their gift recipients.

New this year are the Holiday 4-pack of Zen Crunch and The Gratitude Cookie™ Sweet Gestures & Zen Crunch package, ideal for gifts that can be shared by an office.

Zen Rabbit Baking Company is a client-centric company that specializes in helping professional service business people incorporate appreciation into their marketing strategy in order to strengthen relationships and increase sales. Zen Rabbit supports the efforts of organizations making a difference in worldwide literacy and animal welfare through the donation of a percentage of profits. To sign up for free "Gratuities-Tips on Bringing More Joy to Your Life" and learn more about The Gratitude Cookie™ or Zen Crunch™, visit http://www.ZenRabbitCookies.com or http://www.RabbitRouser.com

About Zen Rabbit

Zen Rabbit Baking Company specializes in helping business professionals show appreciation for their    More..clients, referral sources and anyone else who supports their success. The primary tool used to do that is the all-natural gourmet Gratitude Cookie. The distinctive and customizable packages include inspirational sayings in each box of thin, crunchy treats and eaters are encouraged to reflect on something they are grateful each time they reach for another.

Mother Teresa said, "There is more hunger in this world for love and appreciation than for bread."

Everyone wants to be acknowledged and appreciated. Sadly, so many people can work at a job for 10, 20 years and never get a word of thanks for their efforts. Think about if you've ever been in a situation where you're working away, day in and day out, wondering who the heck even gives crap about what you're doing. Why are you even there?

And then how would your attitude or your outlook change if someone sent you a card or a gift or any kind of recognition that just says, "hey, I value what you do"?!

And then what would be your view of the person who sent that? You'd probably be eternally grateful.

While many business people fall into the trap of thinking their customers already KNOW they appreciate their business, there's a statistic that says up to 68% of a business' clients will leave, not because the business has done anything horribly wrong, but simply because the clients didn't feel appreciated. So there's a bit of a disconnect between the business owner and the customers there. Zen Rabbit ensures customer loyalty, which naturally results in increased profits.

Zen Rabbit works with clients across all industries, with a predominance in financial services, consulting, professional services (including doctors and attorneys), interior design, insurance, and not-for-profits.

Zen Rabbit believes having the ability to read and comprehend what you read is certainly something to be grateful for. A portion of company profits go to literacy organizations working to improve literacy rates around the world.Less..

Contact Information

Zen Rabbit
Lori Saitz
48 Princewood Lane
Phone : 561.889.8195

Published On:

November 12, 2010

Print Release:

Print Release

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