Yoko Design, a manufacturer of original and practical kitchen accessories & utensils announced the launch of a new office in the UK.
Yoav Achour, Managing Director and creator of YOKO Design France has partnered with Bedrock Europe to open its UK operations and office; YOKO Design UK.
YOKO Design is designer and manufacturer of colourful, practical, premium, affordable and stylish kitchenware accessories and utensils. The company products allow consumer to portray they personality making the kitchen environment more fun, active and practical.
The brand which is already successful in France, Italy, Belgium and Spain has chosen the UK market as their next European expansion. Yoav Achour, the creator of the brand stated "our logical step was to enter the UK, I have been observing the market for some time and the UK market is very attractive in terms of growth and potential"..."Cooking from scratch and at home is a trend that many UK consumers are jumping into; our products not only bring fun to the kitchen but also practicality and convenience".
With a large number of products made in premium silicone YOKO Design is aiming to enter the market by allowing consumers to buy original and colourful products offering good value for money. Mr Anidjar quoted; "Our objective is to bring into the market the latest innovation in cooking utensils and accessories at a fair price... we are a young company with a lot of ideas and innovative designs; mostly created by our designer Isis"... "As a focus we are looking into quality, good value, innovation and design that will position us within the UK market".
The company is aiming to list their products across different channels including UK cookshops, department stores and online cookshops. The launch will be accompanied by large activity in social media channels followed by a dedicated UK website. Mr Anidjar stated "... we are young and have large experience in Social Media communications, we want to be pro-active with our consumers and let them know that we are here to help as much as possible, it is key for us to communicate and have feedback from YOKO Design users. It is essential to create an enjoyable experience around YOKO Design products".
For more information, contact Sergio Anidjar, Director YOKO Design UK. 20 Hanover Square, Mayfair, London W1S 1JY - 0203 585 3627