Yason Company decided to launch online web shops, one for sunglasses and one for contact lenses. Goal is to cover the complete market on territory of Serbia.
Yason D.O.O, company dedicated to distribution of sunglasses and contact lenses in Serbia, has launched two online web shops; first one dedicated to sunglasses and the other one dedicated to contact lenses and accompanying equipment.
Results of performed market research had shown that having online web shops for eyeglasses and contact lenses could vastly improve overall sales. Online shops should allow potential customers from whole Serbia to be able to reach and order products sold by Yason. These online shops should provide complete coverage of the Serbian market with potential to lay the groundwork for expanding business impact on the countries in former Yugoslav republics.
The company's vision is to, in the coming period, become the leading distributor of sunglasses and contact lenses in Serbia and in the former Yugoslav republics. On company directors meeting it is decided that it is necessary to be present and active on the Internet in order to achieve mentioned vision. Easy ordering, easy website navigation, details about company information and interesting content are the goals that web shops need to achieve, was concluded on directors meeting.
Development of web shops should contribute to increase of sales but also strengthen the Yason Company brand, whereby the company would be one step closer to achieving their vision. "People today are increasingly using Internet and the trend of ordering products over the Internet in Serbia is increasing; it is necessary for Yason Company to be present on the Internet.", is one more conclusion of the leading people in the company.
The first steps, which were successfully implemented, were making an official, company website and creation of the two online shops. The first one is online shop through which customers can order sunglasses online and the other is the one through which customers can order contact lenses and supporting equipment online.
Address of online shop through which is possible to order sunglasses is http://www.najnaocare.rs and address of contact lenses online shop is http://www.najsociva.rs