Yakama Legends Casino Goes All In On Contract Renewal With Pocketstop Mobile Marketing

Online, January 7, 2011 (Newswire.com) - Yakama Legends Casino renews its contract with MOSAK Advertising & Insights in conjunction with Pocketstop to enhance their mobile marketing campaign. The contract extension gives Yakama access to Pocketstop's proprietary mobile platform and services enabling them to enhance their marketing campaign.

Yakama Legends Casino is capitalizing on the success of its first mobile marketing campaign, which utilized text messaging, mobile couponing and mobile sweepstakes. The first mobile marketing campaign designed by Pocketstop http://mymobilemarketing.com, in partnership with their Ad Agency MOSAK http://mosak.com, produced a database of over 4500 people and generated revenue with promotion redemption rates averaging 15 percent.

The next phase of mobile marketing would include the integration of the Pocketstop platform with the Yakama Casino Players Club system to begin an automated process of communication between the casino and their Players Club members. Members, who authorize communication, could receive special text messages and offers. These offers would be designed to encourage player retention and reward frequent players in a timely manner. Based on results from text offers that were distributed as part of the first mobile campaign, both Pocketstop and Yakama believe this could yield strong results.

"With the integration of the two systems, we would create an automated program to generate messages that focus on three key areas; reactivation, retention and reward," said Daniel Wagstaff VP of Sales for Pocketstop. "A player could receive a personalized text coupon after 60 days of inactivity on their card or is immediately recognized upon arrival into the casino."

"To drive people into the casino, we sent offers and prizes to their database on a first come first serve basis." Said Richard Vu Account Executive at MOSAK. "We saw 100% redemption of these offers and decided to increase the number of prizes we sent via text due to the overwhelming excitement from our players and the number of people that went into the casino as a result. The engagement level of the customers far exceeded Yakama's expectations."

Yakama Legends Casino is owned and operated by the Yakama Nation. Yakama Legends Casino opened in May of 1998 where it originally offered Class III Table Games and Keno, along with Class II Gaming such as Poker, Pull Tabs and Class II Machines. Currently, they offer over 1,200 slot machines, 24 table games, Keno and a Poker room. Yakama Legends Casino currently employs over 600 people, of which a majority are enrolled Tribal Members of the Yakama Nation.

Celebrating 10 years in business this year, MOSAK Advertising & Insights is a leading full-service marketing and advertising agency, providing an integrated approach to branding, creative, advertising, media, research, web and social media. Started in 2000 by Monique Threadgill, MOSAK fast became a leader in the gaming, hospitality and entertainment industries, and today provides advertising services for a growing list of local and national clients. MOSAK was also recently recognized as one of Austin's top advertising agencies by the Austin Business Journal.