XVIDA Tech Comment: Boomerang Ready For Take Off!

XVIDA CEO, Uros Cadez, announces upcoming launch of Kickstarter campaign. European tech-design firm Xvida is launching its' Kickstarter campaign for Boomerang, the iPad's first all-in-one mount and stand.

Boomerang Ready For Take Off!
XVIDA CEO, Uros Cadez, announces upcoming launch of Kickstarter campaign.

European tech-design firm Xvida is launching its' Kickstarter campaign for Boomerang, the iPad's first all-in-one mount and stand on Monday, November 12. Investment raised on the crowd-funding Kickstarter platform will supplement existing venture capital and push Xvida's tech triumph into full production. In next week's release video, Uros Cadez, XVIDA CEO, will introduce Boomerang for the first time.

"Boomerang combines two of the most common ways in which we use the iPad," said Cadez, "It's a superior iPad stand with three solid viewing angles; it can also act as a mounting system to other surfaces with its simple, magnetically detachable mount, which works a bit like the MacBook power cord."

"Like many people, I've been big fan of the iPad ever since its 2010 launch, but since then I'd been looking for the perfect accessory, something which allowed me to type at exactly the right angle. I wanted to step into my car and use iPad as a navigation device without having to constantly change all the mounts, cases, and adapters. I wanted to loose myself in a movie no matter how hard the workout at the gym. My guess was that many others loved the iPad, but not the need to constantly adapt it to its environment. Our research proved this and we advanced with our prototypes."

Cadez came up with the idea to develop Boomerang while working in London as a computer graphics artist, creating visual effects for TV and the movie industry. Although he had the expertise to visualize and animate, the turning point was when he joined forces with Luka Stepan, a talented friend from the Royal College of Art's London Design School. Together, they began designing Boomerang.

For the past 18 months Cadez has been working with a team of experienced young professionals, leaning on their detailed knowledge of consumer design, plastics, mechanical engineering and manufacturing to develop the perfect iPad companion.

"Boomerang was designed from the ground up, using the finest machining technologies. This allowed us to build a sleek, thin and foldable device without compromising on its sturdiness. We performed stress tests to make sure the device is ready to perform with the toughest of your daily challenges, day after day."

Boomerang is the first all-in-one mount and stand, but Cadez plans to open-source one side of Boomerang's interface and in doing so enable others to develop and even sell their own mounts.




For additional information or photographs, contact:
Maja Andlovic, XVIDA Press Officer
Tel: + 38640626429
Email: maja@xvida.com
Web: www.xvida.com
Twiter: @myXvida
Facebook: www.facebook.com/myxvida

NOTES FOR EDITORS
The Products. The Team.

THE PRODUCTS:

Boomerang- the world's first all-in-one mount and stand for the iPad
Xvida, an innovative start-up company, is about to start raising funds for Boomerang on Kickstarter. Boomerang is the first ever all-in-one mount and stand for the iPad.

Boomerang is a stylish, lightweight and slim iPad stand, enabling ergonomic typing and viewing angles. Combined with any of its mounting accessories, the iPad becomes a hands-free personal entertainment device on an airplane or in the gym, a navigation system for your car and a range of additional applications currently under development.

Boomerang attaches with perfect ease with various mounting accessories via magnetic interface. Boomerang is fully compatible with iPad3, iPad2 and with Smart Cover, so no need to carry a separate add-on. Boomerang offers a sleek combination of quality and simplicity.

With the number of iPads sold reaching 100 million and growing at 30% per annum, Xvida's unique design capability presents an exceptional opportunity for investment.





THE TEAM

XVIDA is a European tech start-up. Dedicated to developing simple, elegant tablet computing mounting solutions, Xvida enables users to do more with their favourite gadget. A talented team of experienced young professionals with detailed knowledge of consumer product design, plastics, mechanical engineering and manufacturing, combined under the umbrella of an online sales and marketing team.


Uros Cadez, Founder and CEO
Founder and CEO, Uros Cadez previously worked as a Senior General Technical Director at 'The Mill' and 'The Moving Picture Company' in London, United Kingdom.

Marko Cadez, Entrepreneur
Entrepreneur Marko Cadez, based in Los Angeles, has extensive expertise in online sales and marketing. He oversees anything web-related and helps with business decisions. He is also the owner of Best Travel Store.

Luka Stepan, Lead Designer
Luka Stepan is the creative artist behind award-winning Slovenian furniture and product designer Gigodesign. With a Masters' Degree in Design Products from the Royal College of Art, London, United Kingdom has a strong technical and practical design heritage.

Dejan Toman, Manufacturing Facility CEO
Dejan Toman is the CEO of the manufacturing plant that will produce The Boomerang. He has 20 years of experience in mechanical engineering and manufacturing and continues to successfully expand his family business.


/ Ends