Xrbia Launches A New Advertising Campaign ‘Buying A House Matters’

The campaign is an endeavor to reiterate the fact that owning a house not only benefits families but also enables in building strong communities

Mumbai (I-Newswire) October 27, 2012 - The campaign is an endeavor to reiterate the fact that owning a house not only benefits families but also enables in building strong communities. In addition to its functional importance and economic value, home ownership has traditionally conveyed social status and political standing.

“Xrbia’s latest national advertising effort communicates that we as developers are working hard to protect the Indian dream of home ownership for our future generations” said Naqisa Miriam, Head of Marketing, Xrbia. “Owning a house has a significant impact on the overall quality of life, and promotes stability, educational achievement, community participation, health etc” she further added.

The series of advertisements was first launched on YouTube and will be making its TV debut today. All 6 films were shot in actual Xrbia project locations. The 30 second series of adverts portray people coming from different walks of life celebrating their joy of realizing their dream; owning a house.

About Xrbia Developers

XRBIA is a unique housing venture promoted by the Eiffel group, headquartered in Pune, India and has projects spread across Mumbai, Nagpur, Delhi and Pune. XRBIA is building world-class cities across India that are affordable, sustainable and offer opportunity to young Indians.

XRBIA Developers is a sister company of Eiffel Developers & Realtors Ltd and was established in 1995. It is one of the leading real estate developers in the country.

The Eiffel Group’s realty footprints span across Pune, Mumbai, Nagpur, Delhi & Bangalore, with over 25 million sq. ft. of existing development and 119 million sq. ft. of planned projects