Xrbia Launches A New Advertising Campaign ‘Buying A House Matters’
The campaign is an endeavor to reiterate the fact that owning a house not only benefits families but also enables in building strong communities
Mumbai (I-Newswire) October 27, 2012 - The campaign is an endeavor to reiterate the fact that owning a house not only benefits families but also enables in building strong communities. In addition to its functional importance and economic value, home ownership has traditionally conveyed social status and political standing.
“Xrbia’s latest national advertising effort communicates that we as developers are working hard to protect the Indian dream of home ownership for our future generations” said Naqisa Miriam, Head of Marketing, Xrbia. “Owning a house has a significant impact on the overall quality of life, and promotes stability, educational achievement, community participation, health etc” she further added.
The series of advertisements was first launched on YouTube and will be making its TV debut today. All 6 films were shot in actual Xrbia project locations. The 30 second series of adverts portray people coming from different walks of life celebrating their joy of realizing their dream; owning a house.
About Xrbia Developers
XRBIA is a unique housing venture promoted by the Eiffel group, headquartered in Pune, India and has projects spread across Mumbai, Nagpur, Delhi and Pune. XRBIA is building world-class cities across India that are affordable, sustainable and offer opportunity to young Indians.
XRBIA Developers is a sister company of Eiffel Developers & Realtors Ltd and was established in 1995. It is one of the leading real estate developers in the country.
The Eiffel Group’s realty footprints span across Pune, Mumbai, Nagpur, Delhi & Bangalore, with over 25 million sq. ft. of existing development and 119 million sq. ft. of planned projects
About XRBIA Developers Ltd.
XRBIA is a unique affordable housing venture promoted by the XRBIA group, headquartered in Pune, Ind More..ia and has projects spread across Mumbai, Nagpur, Delhi and Pune. XRBIA endeavours to build world class cities across India that are affordable, sustainable and offer opportunity to young Indians. In XRBIA, we have challenged ourselves to demonstrate leadership in forward-thinking initiatives on community design, conservation, technology, education and more. The goal is to ensure that we deliver a product that promotes safety, health and quality of life through the implementation of path breaking technologies. Please visit www.xrbia.com for more information.
XRBIA Developers Ltd (Formerly known as Eiffel Developers Ltd - http://www.eiffel.in):
XRBIA Developers is amongst India’s fastest growing real estate development company. It is a truly corporate real estate organization with strong presence in Pune and projects spread across Mumbai, Nagpur, Delhi and Bangalore. With commitment to quality, transparency, trust, customer satisfaction, XRBIA Developers prides itself in delivering world class projects on time and at competitive rates.Less..
XRBIA Developers Ltd.
New Bridge Business Center, Crescenzo, BKC, Mumbai - 51
Phone : 9594988815
Published On:October 27, 2012
Print Release:Print Release
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