A news press release should be able to get the attention of the readers. If it can’t, your business will not get the publicity you want. The readers will just move on to the next story they find appealing. This is how it goes in the real world, especially if your audience is from the Internet.
The Internet provides many venues for the readers to find what will be of interest to them. If they find one story much interesting, there is no stopping them to go for it, and ignore yours: it is just a click away.
With such a platform, you think that only if you can hypnotize your readers will you be able to grab their attention; and make them read the whole story.
Hypnosis for Your News Press Releases?
Well if you believe you can, you could try it. Grabbing their attention with your story titles is one thing, and keeping them interested all throughout is another. The readers will seemingly be hypnotized if you get them to read the whole story.
How do you do this? Give them something to think about on every paragraph of your story. Keep it short; and always consider their line of thinking when writing the sentences. There will always be some parts of the story that will be less exciting: so find a way to shift it right away to something more interesting and more useful for the readers.
Remember, if the readers find what you are saying to be of value to them, they will want to read on.
It all boils down to the style of writing in your news press releases. Among others, one can give the story a more attractive angle, arouse the curiosity of the readers, build up on an excellent point, or divulge the details of a major point you previously mentioned: these can put your readers in a hypnotic state, or okay—just close to a trance.
But either way, you have succeeded in getting them to read your story to the last sentence. If this isn’t close to hypnosis, what is?
News Press Releases that Get Read
You want your readers to get the whole message of your story. Eventually, you will want to have either or both effects: a.) get your readers to notice your business, b.) encourage them to do business with you. But you can only succeed in reaching these effects, if your readers have read your whole story—that is the key.
You need to make every effort so that the story will be read. Every word, every sentence and every paragraph of your news releases, should have one goal: to be read. And only by good transitions, continued momentum and offering value in every word written in the release, will you be able to do this.
Starting from the title up to the end of your releases, that goal should be kept in mind. There should be constancy of purpose. With this, your readers will find your message to have utmost clarity and coherency.
The readers get the message clear enough, that they will indeed notice your brand; and will be encouraged to action—meaning, they feel they want to become your customer and avail of your products and services. And when eventually you have closed a sale, you can perhaps conclude now, that your writings can indeed hypnotize. Either that, or your press release writing was just plain superb that it resulted to the same effect.