World Tea & Coffee Expo™ To Be Held At Mumbai, India From Feb 15 - Feb 17, 2013

* The Branded Tea market in India is expected to double in 5 years and the branded / chain store coffee market in India is expected to double in 3 years.

Mumbai (I-Newswire) February 12, 2013 - To highlight the tremendous potential of the Tea & Coffee sectors in India, Sentinel Exhibitions Asia P Ltd is organizing the World Tea & Coffee Expo 2013, ( ) India's only trade show dedicated to the Hot Beverage sector at Bombay Exhibition Centre , Goregaon East, Mumbai, India from 15th - 17th Feb 2013.

The total branded Tea segment in India is currently valued at Rs 6000 crore and is expected to double in the next 5 years. The domestic coffee consumption too has been continuously growing at annual average rate of 6% and is largely on account of a thriving Independent upscale cafe culture. Domestic coffee outlets - which have a lot of appeal for the new generation - are set to double within next 3 years fuelled by the foray of global players such Starbucks and Dunkin' Donuts in India. Internationally, the market for branded tea and coffee in terms of revenue is expected to reach US $125 billion by 2017 as against US $69 billion in 2011 (estimated) signaling an annual growth of 10.9 % 2012 to 2017.

Says Priti Kapadia, Director, Sentinel Exhibitions Asia P Ltd, "Companies in the last decade have positioned tea and coffee as recreational products, which has proved beneficial in attracting younger population. Furthermore, the focus on high-protein, low-sugar diets is stimulating demand for green tea, ground coffee and artificial sweeteners, which have shown strong signs of promise over the past three years."

The World tea & Coffee Expo 2013 (WTCE 2013) [ ] has a judicious mix of Indian & International Exhibitors. On display shall be products, brands & technologies from across the world comprising of Tea & Coffee Manufacturers, Tea Gardens & Coffee Estates, Tea & Coffee Wholesalers & Dealers, Exporters & Importers, Raw Materials Suppliers & Manufacturers, Sweetener Manufacturers, Machinery MFRs & Packaging companies, Chain Stores / Franchisors, Fine Chocolate & Gourmet Mint MFRs, Processors & Processing machinery MFRs, Tea / Coffee Vending Machines Manufacturers, Flavoured Beverages Manufacturers and Manufacturers of Equipment & Appliances.

Leading Trade Bodies like Tea Board of India. (Govt of India), Coffee Board of India, Federation of Indian Tea Traders Association (FAITTA), Bombay Tea Traders Association (BTTA), India-China Chamber of Commerce & Industry, Small and Medium Business Development Chamber of India, Confederation of Indian Small Tea Growers Assoc (CISTA) and Darjeeling Tea Association are supporting this unique trade event.

In spite of the deteriorating global economic climate in the last few years, the hot beverage sector has remained resilient as improvements in transportation and the extension of the shelf life of products backed by continued product innovation and aggressive marketing initiatives is contributing to the growth of this industry. Some segments like premium and organic coffee and green/herbal tea have created an entirely new market." Adds Kapadia, "Rising consumer awareness about the health hazards of carbonated drinks is leading to a shift towards tea and coffee. Another major driver is surge in the health conscious population who prefer antioxidant property of tea or the instant energy of coffee."

The top two tea producing nations - China and India, collectively produce about 60% of total global tea output. India is the second-largest tea producer and consumer after China and fourth largest tea exporter after Kenya, China, and Sri Lanka. The key coffee producing and exporting nations are Brazil, Vietnam, Columbia, Indonesia, Ethiopia, and India, among others. Brazil is the world's largest producer, exporter and consumer of coffee

With the display of new technologies at the WTCE 2013, Indian companies will be able to fulfill their need of investing in modernization and improving quality so as to consolidate gains and improve their global competitiveness. The trade show shall also include Seminars with speakers form leading boards, companies and brands. These seminars will offer strategic review of major factors influencing the market e.g. new product developments, consumer trends, packaging innovations, distribution and pricing issues etc. The speakers shall also forecast how the market is set to change and criteria for future success.

WTCE 2013 will serve as the ideal platform not only for showcasing Indian Tea & Coffee brands and technologies but also for International companies to seek market expansion & branding prospects in India. The event will thus serve the twin purpose of acting as a sourcing platform for Indian companies and as marketing avenue for seeking international buyers. The event shall facilitate striking of deals, joint ventures and signing of major contracts. In view of the uniqueness of the show, it is expected to be attended by over 10,000 trade buyers and general visitors.

The principal organizer of the show is Sentinel Exhibitions Asia P Ltd [SEA], a part of the Sentinel media group. Headquartered in Mumbai (India), SEA is engaged in organizing International Business Conferences and Trade Expos. The co-organizer is Mumbai-based M/s Alex Events, an event execution company since the last 8 years. For further information please log onto or call in +91 22 28625131 or email to

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32
Cel: +91 98205 03876
Fax: (91 22) 28625133

Contact Information

Sentinel Public Relations Pvt Ltd
Mitesh M Kapadia
Kandivli (W), Mumbai. INDIA
400 067
Phone : (91 22) 28625131/32

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February 12, 2013

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