Woodsy Wino Website Captures Imagination

The launch of the revolutionary website, www.woodsywino.com, a storyline-based wine accessory webstore, has sparked the imagination of many. Visit a fantasy world of mystical beings, magical wine charms and interesting characters, all in-store.

The official launch of www.woodsywino.com on November 8, 2013 was all and more than the creators expected. Highly anticipated, the launch revealed a website storyline that has captured the imagination of thousands of online shoppers and wine enthusiasts. Based on a story surrounding Princess Merlot of the Kingdom of the Vine and her adventures in the Chardonnay Woods, there are pixies, fairies and magical creatures who create the wine glass charms and wine accessories offered in the webstore or "bazaar" as it is called in the world of Princess Merlot.

Woodsy Wino, the namesake of the site, is a mysterious being rarely seen by human eyes. Thus, the Legend of Woodsy Wino thrives among the people of the Kingdom of the Vine. The Legend says that the most beautiful and rare charms and wine accessories are the creation of the infamous Woodsy Wino.

"We knew Woodsy Wino was going to have an impact on the way online shopping is presented," Commented Jenn Finnell, owner and CEO of Wildflower Enterprises, LLC, the sister company of Woodsy Wino. "We've provided an entire world completely about wine and wine accessories. You can buy charms and wine accessories just about anywhere but you cannot buy wine glass charms made by magical fairies and a Princess anywhere but on Woodsy Wino."

Due to the anticipation of the custom wine glass charms and accessories quickly becoming collectibles, Finnell has enlisted the Princess and fairies to amp up production to meet the ensuing demand. Much like other collectibles, Woodsy Wino accessories and charms are limited in supply and each purchase is connected to the ongoing saga of Princess Merlot and her adventures.

"The magic is what makes it happen," commented co-creator Tim Hiller. "When the Princess discovered the magic of Woodsy Wino, the charms became magical. Each charm set or wine bottle stopper or whatever, is created with a story of magic and mystery behind it."

The ongoing story of Woodsy Wino and Princess Merlot will continue to grow, the creators adding chapters to the website on a weekly basis, each chapter supporting a new accessory or set of charms available in the bazaar...and vice versa. This innovative website has gone beyond a single point of interest, a common practice of most webstores, and moved toward building and maintaining a following for the storyline itself. While webstore operators often suffer tunnel vision, seeing only the sale of the product as the objective, Finnell and her creative team have stepped outside the proverbial "box" to present a website that encourages return visits.

"I can't wait to see what happens next," Said Connie Ashba, a Minneapolis graphic artist and Woodsy Wino fan. "The artwork is mind-blowing and the story has got me wondering and waiting for the next adventure!"

To spark your own imagination, learn the Legend of Woodsy Wino and view the current collection of wine glass charms and wine accessories, visit Woodsy at: www.woodsywino.com