Wild Heart Ranch’s Plush Camel Toy, "Judy" and Children’s Book, "Bradford and the Desert of Lop Launches" in September

(I-Newswire) August 29, 2005 - Wild Heart Ranch's Plush Camel Toy, "Judy" and Children's Book, "Bradford and the Desert of Lop Launches" in September

Plush Toy and Book Bring Awareness to Critically Endangered Wild Bactrian Camel in China and Cancer Research

POINT ROBERTS, WA, Delta, B.C. August 29, 2005 - www.WildHeartRanch.com, Wild Heart Ranch Inc., a children's toy and publishing company, is pleased to announce that their new line of plush camels and children's book, "Bradford and the Journey to the Desert of Lop", will be available for ordering in September 2005. The fictional picture book weaves elements of truth and reality to tell the tale of a brave young warrior, Bradford and his quest to save the last remaining wild camels. The plush toy camel, "Judy" is a cuddly mascot for the critically endangered wild Bactrian camels in the Gobi Desert. The story of a young boy, his fight against cancer, and the journey to save the camels comes full circle as he comes to learn that there may be a possible cure for cancer and other diseases within the genes of the wild camels.

"This is a family story, not just a children's story," commented author and company founder Dawn Van Zant. "It's the most important and meaningful product I have created, inspired by a powerful child that I was fortunate enough to know and love."

Bradford and the Journey to the Desert of Lop



This Inspiring children's book is based on a young boy Brad Lawless, a 9 year old boy that had battled Ewings Sarcoma for 3 years and had a love for wild camels. He sent his dream on a journey to the wilds of the Gobi desert to find and befriend the real life explorer, John Hare, founder of the Wild Camel Protection Foundation. The complete strangers, connected only by an interest in the unique endangered wild camels, have united to send a message of hope and courage, as strong as the winds of the Gobi. There are approximately 350 wild Bactrian camels in the Mongolian Great Gobi Reserve, south of Bayan Toroi and approximately 650 additional camels further south in Xinjiang province, China, living in three isolated and separated pockets. The wild Bactrian camel is an amazing creature that lives in one of the World's harshest environments and in some areas in the absence of fresh water, has adapted to drinking salt-water slush, which no other mammal can tolerate. Research has shown that these wild camels although surrounded by nuclear radiation, are immune to cancer genes which makes them a possibility for a cure for cancer in future research, which is why the preservation of these wild camels is so important.

Further details of the work of the WCPF, contact:
John Hare, Founder
The Wild Camel Protection Foundation
School Farm, Benenden, Kent, TN17 4EU England
Tel: 44 (0) 1580 241 132 Fax: 44 (0)1580 240 960
E-mail: harecamel@aol.com http://wildcamels.com

The Wild Camel Protection Foundation, a United Kingdom registered charity, with Jane Goodall as its patron, was established in 1997. It is also registered in the USA as a non-profit organization. The sole aim of the Wild Camel Protection Foundation is to protect the critically endangered wild Bactrian camel (Camelus bactrianus ferus) and its habitat in the fragile and unique desert ecosystems in the Gobi and Gashun Gobi deserts in Northwest China and South West Mongolia.

Judy the Bactrian Camel

Everyone has fallen in love with the unique soft, cuddly plush camel branded with a gold moon and star. This nighttime companion is sure to send children on a magical sleepy journey with the Sandman. Follow Brad, Judy and the Sandman on their magical journey to the Desert of Lop to learn the secrets of the desert that live in your heart. The new line of children's non violent toys and books produced by Wild Heart Ranch empowers children with cancer and brings awareness to the endangered wild Bactrian camel. The wild camels living in the far away Gobi Desert may offer a possible cure for illness based on preliminary research.
Supporting awareness for the Wild Camel Protection Foundation at
www.wildcamels.com

Excerpt from - Bradford and the Desert of Lop
Written by Dawn Van Zant
Illustrated by Alexander Levitas

"When the Sandman comes to visit you tonight, you need to listen closely as you close your eyes and drift off to sleep. It is a tale of the magic that lives in the desert, of buried ancient treasures, vanishing wild camels, forgotten people and the courage of a small unlikely warrior destined to be their guardian.

In a warm bed, an unsuspecting young boy who could only walk in his dreams awaited his destiny."

Follow Brad and the Sandman on their magical journey to the Desert of Lop to learn the secrets of the desert that live in your heart.

To view photos of Wild Heart Ranch's 2005 product lines, please visit http://www.wildheartranch.com/toysBooks/newsrelease.htm

About Wild Heart Ranch: www.WildHeartRanch.com, www.ISeaHorses.com, www.CollectiblePlush.com, www.PlushCollectible.com, www.FavoritePetStories.com
I Sea Horses™ is a registered trademark and property of Wild Heart Ranch, Inc.

Wild Heart Ranch, Inc. is a publishing, entertainment and toy company that creates and licenses non-violent toys and products based on original ideas, stories and characters. The 'Lucky Stars Collection', 'No More Night Mares', 'Armadillo Cowboy Club', 'I Sea Horses', 'Desert of Lop', & 'Favorite Pet Stories' brands, characters, logos, stories, web sites, video games, patents and trademarks, are all properties of Wild Heart Ranch, Inc.

WHR is a member of: Toy Industry Association, ASTRA, and Women in Toys
The I Sea Horses product line won the "Seal of Excellence 2004" from Creative Child Magazine as well as "Dr. Toy's 100 Best Children's Products of 2004".

Disclaimer: http://www.wildheartranch.com/corporate/whr_disclaimer.asp

For more information contact

Non Profits and charitable groups in cancer research, please feel free to contact us for samples.

Toll Free: 1.888.889.9213

Callan Van Zant sales@wildheartranch.com
Dawn Van Zant dawn@wildheartranch.com

Company Contact Information
WHR/ECON