What This Designer Will Be

Heavyweight Graphic Designs continuously adds value by providing objective and innovative designs that defy convention, evaluate risks, and communication processes.

Fatherhood, failures, successes, and at last - Graphic Design has caused me to reexamine my role as a citizen. These experiences have shown me the true value and meaning of hard work, as well as being made aware of the power of choice. I've christened myself a "Heavyweight" of Graphic Design, because like a heavyweight, my designs pack a mean punch. They hit hard. They are spirited and ruthlessly engaging, perhaps, even romantic. Yet, there is weight to these designs. There is a pulse and soul.

Here's my philosophy: as far as I'm concerned, we're all heavyweights. If you've made it this far in life, perhaps, you've gotten through some unforeseen events that have rocked you to your core, you're a heavyweight. If you're still standing, then you're a heavyweight. If the painful lessons of trial and error have equipped you with an awareness of your own mortality, then you're a heavyweight. My name is Paul Bennings and I come from the bottom. Because of Graphic Design, I've come to embrace and endure the beauty in struggle even more. Milton Glaser once rewrote a document called "What A Designer Ought To Be". I feel it is only fitting that I put my spin on it.

What This Designer Will Be:

"I will be bold in all sure things, and fearful in dangerous things; I will avoid all faulty treatments and practices. I will be gracious to the client and considerate to my associates. I will be modest, dignified, gentle, and merciful. I will not be an extortionist for money; but rather let my reward be according to my work, to the work I create for my clients, to the demand for outstanding designs, and to my own dignity."