Web Publisher and Advertiser Hires Hal Halladay as President

(I-Newswire) December 18, 2004 - Tornado Solutions, a fast growing web publisher and advertiser, announced the hiring of Hal Halladay as President today at the Chicago Search Engine Strategies Conference.

"We are ecstatic that we have grown to the level to be able to bring on such star talent as Mr. Halladay," stated Rich Christiansen, co-founder of Tornado Solutions. "Hal has tremendous leadership skills, world-class analytical and process skills, and great human relationship skills. We are fortunate to have him lead our team."

Hal Halladay stated, "I am excited to move into this new media of online publishing and advertising arena. We see that whether a consumer needs information about cheap tickets http://www.be-airfare-smart.com, mortgages http://be-loan-smart.com/mortgages.html or some business vertical specific information such as call centers http://www.freecallcenterquotes.com or ad agencies http://marketing-sales-services.com/ad-agencies.html, we will be able to provide free relevant, rich, and useful content to the online consumer, supported by advertising."

"Hal has proven himself over and over with the ability to take a good functional model and grow it at exponential rates, while tightly controlling costs," stated Tim Stay, the other co-founder of Tornado Solutions. "Having worked with Hal in the past, we consider ourselves very fortunate to be able to bring him on board to grow our company to new levels."

"One of my key goals is to use Search Engine Optimization techniques, like what we have been learning here at Search Engine Strategies Conference, to facilitate our organic search ranking in such search engines as Google, Yahoo!, and MSN," exclaimed Hal Halladay.

Hal G. Halladay was recently a partner at BizCradle, LLC, a private equity incubator, focusing on investing and building value in technology start-up companies. Prior to joining BizCradle, he was President and CEO of North Sky Inc., an Internet user community that grew to become a top 50 web site and was acquired by About.com in December 1999. Previously he served as CFO, VP Corporate Development, and Director at Inari, Inc., a provider of power line networking products.

Prior to Inari, Mr. Halladay worked as an investment banker for Furman Selz in San Francisco, Paine Webber in Los Angeles and Kidder Peabody in New York. He has expertise in building value in start-up companies. He also has extensive experience in raising capital and in providing strategic and financial advisory services for technology, telecommunications, and media companies. He has led numerous companies through their IPO and has raised nearly $2 billion in capital for his clients. Mr. Halladay serves on the board of directors for several companies and is Chairman of Infopia. He received an M.B.A. from the University of Chicago and a B.A. from the University of Utah.

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