web copywriting and print – the difference

(I-Newswire) March 24, 2009 - When it comes to web marketing, writers have a very limited time to grab the readers' attention through their web copywriting http://www.media.co.uk/copywriting/. In fact, people will spend an average of just seven seconds on a site before deciding to dig further or look elsewhere.

Seven seconds to prove to your visitors that you are the one they want.

It certainly isn't a long time. And while readers will just follow the pages when reading print, when online they will jump between pages, following the links that interest them most.

This means it can't just be your home page that spells out the benefits of using your company. Visitors can land on any of your pages, so each page has to sell the advantages you offer over the competition.

Of course, this doesn't mean you should repeat yourself. Repeating yourself is a cardinal sin of print and online copywriting http://www.media.co.uk/copywriting/. So never, ever repeat yourself.

As you can see, it doesn't make for pleasant reading. What's more, it can see you potentially blacklisted by search engine spiders.

That is another essential difference between writing online http://www.media.co.uk/copywriting/ and for print. In print, the reader is the only consideration. Online, readers and search engine spiders will both review your copy.

The keywords are vital for the spiders. Fortunately, human readers will also look out for these, as people tend to skim read when they are online, picking out the main phrases.

In print, writers can take more time getting their ideas across. This can't be done online, because people simply find it harder to read on a monitor.

Bullet points can help you get ideas across. Other differences between writing for print and for the web include:

• The tone can be more informal.
• Sentences and paragraphs should be kept short.
• Web copy should be interactive – get the reader involved.
• Calls to action should be included, which help engage the reader.

While some content that has been written for print can be adapted for use online, it will normally need extensive editing.

When you are writing online, it is important to be aware of the differences between print and web copywriting http://www.media.co.uk/copywriting/.

About MediaCo

Specialists in online marketing MediaCo have been providing effective online strategies to clients since 1999.
Core services include: Search Engine Optimisation (SEO), Pay Per Click (PPC) Advertising and Campaign Management, Strategic Link Building, Email Marketing (creatives and deployment) and website copy writing.

MediaCo are Google AdWords qualified and SMA-UK corporate members.


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