Video Release Party for Pop Singer Priya

Pop Artist Priya Set to release the much anticipated Music Video for Hit Single Light Switch

07016 (I-Newswire) April 26, 2011 - (New York, NY) American-born Indian pop songstress, Priya, will debut her first music video for her hit single "Light Switch" through online media and an exclusive viewing party on April 29, 2011. Recently offered a deal with music licensing company Sir Groovy, Priya is on the rise to join their list of super noteworthy artists.

For her first ever-video release, Priya teamed up with noted director Calvan Fowler of Daydream Filmworks who has worked with prominent companies such as Spike Lee's 40 Acres & a Mule Production Company, NBC Studios and Global Grind. The young pop singer remarks about working with director Calvan Fowler saying, "It was a true honor to work with Calvan. He is a sincere professional and understood my vision for this video to be unique. He matched my distinctive sense of music artistry and the end product was far above my expectations!"

Filmed in New York City, the video showcases Priya's edgy and creative sense of style and movement. Defying pop video norms of backup dancers, club scenes and story telling, Priya entices viewers with her smoldering vocals, artistic fashion sense and intriguing lighting schemes. The video showcases the works of stylist Michael Porter of CTC Designs, hair stylist Krish Jones of Glam Girl Krish, makeup artistry by Tinisee Buckman of Tinisee*MUA* and custom made glasses by Tracy DiMarco of the hit TV show Jerseylicious.

The former pre-pharmacy student released the co-written upbeat pop track back in October 2010 through online retailers and has gained substantial buzz on multiple press and blog sites such as Music Remedy, The Urban Music Scene, Popyoularity, DesiTalk and the News India Times. The downloadable single "Light Switch" is currently available on iTunes, Amazon, and eMusic.

Priya will be celebrating the debut of her music video by releasing it through online media as well as an exclusive viewing party on Friday, April 29, 2011 at 10PM at Katra Lounge, 217 Bowery, New York, NY 10002. Sponsored by IAR Media, Seraphin Cognac and guests will receive a free download card of Priya's hit single Light Switch and a complimentary tasting of Seraphin Cognac. Many music industry songwriters, producers and celebrity personalities are also expected to attend.

For more information about Priya, to receive a press/media VIP invite for the video release party, or schedule an interview, please contact Stephen Cirino at 201.927.0887 or

About Priya
Sassy, sophisticated and edgy are just a few words that describe the sound of talented singer and songwriter, Priya. Born the daughter of a Reverend, this Indian-American Jersey girl began singing in the contemporary gospel choir and praise team but it wasn't until she was pursuing her six-year degree doctorate in pharmacy at St. John's University that she realized her passion for music. Since then, Priya has trained with vocal coach Ankh Ra Amen Hetep from MTV's hit series Making the Band. She has hit the studios and worked with well acclaimed producers Chris Sholar, Shea Taylor, Malcolm "Baby-Grand" Flythe, Larry Friday, Paul Tyre, and Marc "the Fluu" Walsh. (

About IAR Media


Contact Information

IAR Media
Steve Cirino
25 Liberty blvd
Phone : 2019270887

Published in:

Art & Entertainment > Music

Published On:

April 26, 2011

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Print Release

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