ViceJar App Launches with Swears and Dragons


A funny video for the new i-phone app VICEJAR is gaining on Youtube . View the video here: https://www.youtube.com/watch?v=EGjLTMrCdos

Los Angeles (I-Newswire) September 18, 2013 - Noble Digital launches an explanation video for the newly launched VICEJAR app. VICEJAR is a savings and lifestyle tracking tool that has taken the concept of a traditional swear jar and digitized it with real cash. Using cash as a cold hard motivator, people are more likely to change their behavior.
Noble Digital was hired by the startup to write and produce the video to demonstrate what happens when you use the product in it's truest form, as well as how "regulator" regulates you when you've broken your own promises to yourself.

"Like a swear jar but for any kind of vice or goal, the choice to include some light profanity is in direct relationship to the product." says Allen Martinez, producer-director of the video. "Obviously the goal is to entertain and engage, first and foremost... but through organic sharing of the video over time through a modest social media campaign, the customer will reveal itself. Since the app is brand new with no customer base, the video serves as the ultimate vehicle for customer discovery."

And what about the dragon? Martinez quips "Dragons are cool... I guess the moment is a bit of comic, non-sequitur, Runi is taking her role as a regulator VERY seriously... she is definitely an A-type personality, so I wanted that last dragon moment to serve as a window into her world revealing some depth about a character that we don't know fully, in order to make her more dimensional. She is at a place where our jogger hopes to get to once he achieves his goals;; totally empowered and action-oriented, like Runi. Hopefully this won't be the last time we see of Runi and Jarvis".

You can see more of Noble Digital's high-end work here: nobledigital.com






About Noble Digital

Noble Digital was founded by director•producer Allen Martinez, who entered the Hollywood film worl   More..d when executive producer Lawrence Bender (Pulp Fiction, Kill Bill, Inglorious Basterds) gave him a start by hiring him to direct commercials through Quentin Tarantino's company: A Band Apart.

Martinez political thriller "Intelligence" starring Milo Ventimiglia (NBC's Heroes, Armored, Rocky Balboa) was nominated 12 times nationally and internationally and won 6 awards.
Allen was selected by celebrities Matt Damon and Ben Affleck to be a top 10 finalist for Project Greenlight 2 on HBO. Martinez's work has been on "Worlds Funniest Commercials" and he's won both AICP awards and a Clio awards.Less..

Contact Information

Tags:

Health   fitness   video   comedy   vicejar   Noble Digital   Allen Martinez  

Published in:

Technology > Networking

Published On:

September 18, 2013

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

Hawkeye Technology Improves Time Clock Reporting and Payroll Integration in TimeClick LE 12
TimeClick LE 12 offers improved time clock reporting and payroll integration features.

Poor Ugly Dwarf Launches BouncyBean, a Game for IOS and Android
New indie game developer, Poor Ugly Dwarf, releases its first game: BouncyBean. Employing an innovative Tap-To-Own monetization plan, BouncyBean rewards players who touch ads by unlocking levels and eventually removing ads permanently.

WebHostingIsEasy, LLC Launches "Easy" Dedicated Server Hosting Packages
WebHostingIsEasy, LLC Has added a new website and flagship dedicated server line

Encoding.com Now Powers HEVC in the Cloud
Encoding.com has released support for the latest standard in video compression and delivery

Twigle, a Birding App That Identifies Birds by Their Songs Has Been Released
Twigle is a revolutionary birding app that performs automatic bird song identification, and it has been released today, 16 April 2014. Twigle records the singing of a bird, and identifies the bird in seconds based on the recorded bird song.