UHY, the international accounting and consultancy network, of which our firm UHY LLP has been a member since 2001, has launched a radical update of their international branding and online presence, to ensure that is instantly recognizable to clients
UHY's branding refresh introduces a new international website, including a mobile-friendly version, and the roll-out of updated international materials and branding tools across the network's 81 countries.
John Wolfgang, Chairman of UHY, says: "Our new approach to branding presents a unique, fresh, and easily recognizable professional image to our clients and business partners wherever they work."
"It is a clear step away from the very homogenous and impersonal branding our profession often embraces. The one key element of the refreshed look is the uniquely commissioned iconography, rather than stock photography. This will help the UHY network and our member firms stand out from the crowd as independent and innovative thinkers."
"I think our marketing and branding team has done a great job at forging the right new look and feel for UHY- a much stronger and more upbeat identity."
The new branding allows UHY's independent member firms to adapt UHY's corporate color palettes and exclusive iconography with greater flexibility. An extended color palette was specially created to match the hugely diverse range of cultures represented in the network.
Krystina Borrocci, Director of Marketing for UHY LLP, a member firm of UHY in United States of America, commented: "Our firm has adopted the new branding as of July 2012. The decision to align our firm with the UHY network's new branding was a unanimous decision for all member firm offices in the States. We thoroughly support the re-brand and are excited to have such an array of icons and colors to work with."
Bernard Fay and Ladislav Hornan, members of the UHY Board and brand committee comment: "We're proud of our international reach, so we felt it was important that our member firms could reflect their unique cultural identity as part of a strongly recognizable UHY branding for the network. The branding is designed with easy adoption in mind to help our member firms achieve a consistent and coherent look in everything they do."
"The UHY brand is not just a logo and design; it's about client experience. Our updated branding shows who we are as a network, who we are as an international brand and more importantly, who we are as people: approachable; dynamic; client-focused; international; and always striving for quality in everything we do throughout our network."
John Wolfgang adds: "The UHY network has grown considerably over the past few years and our member firms are going from strength to strength. We felt it was important to adapt our branding and website to reflect this. We have ambitious plans for the next few years, and our branding is now in a strong position to help us achieve all that we want to in the future."
UHY's updated website and mobile website have been designed with user experience at its heart, with a sleeker, more visual approach for ease of use. Social media links have been integrated into the website design, and the website includes an easily navigable directory of all UHY's member firms and a comprehensive set of case studies and client testimonials, showcasing how our clients benefit from the close working relationships amongst our member firms.
The brand refresh project was undertaken in consultation with partners and employees from across UHY and was driven by a specially created committee.
Dominique Maeremans, UHY International marketing manager, says: "The project has been finished in an exceptionally short time span. It has been an ambitious project and we are very proud of all the hard creative work that our design teams have put in to achieve both our member firms and the network's ambitions."
About UHY LLP
UHY LLP is full service national accounting firm with international resources and a broader range of services that include: SEC audits, Internal Audit and Sarbanes Oxley Reporting as well as Turnaround and Transaction Services. These additional services have been part of the growth of UHY and its commitment to meet the demands of middle market clients. UHY Advisors is a leading professional services firm that provides a full range of financial, tax and business consulting services to domestic and international companies in both the public and private sector. We primary serve mid-sized to larger companies we refer to as the dynamic middle market. Our client service model is based on a proactive style and passionate spirit that has allowed us to help our clients enhance growth, avoid financial pitfalls and reduce costs amidst ever-changing economic conditions. We call our philosophy The Next Level of Service. Our clients tell us it's what sets us apart. UHY Advisors, Inc is one of the Top 25 professional services firms as ranked by Accounting Today. For additional information please visit us on the Web at www.uhy-us.com.
UHY Advisors, Inc. provides tax and business consulting services through wholly owned subsidiary entities that operate under the name of "UHY Advisors." UHY Advisors, Inc. and its subsidiary entities are not licensed CPA firms. UHY LLP is a licensed independent CPA firm that performs attest services in an alternative practice structure with UHY Advisors, Inc. and its subsidiary entities. UHY Advisors, Inc. and UHY LLP are U.S. members of Urbach Hacker Young International Limited, a UK company, and form part of the international UHY network of legally independent accounting and consulting firms. "UHY" is the brand name for the UHY international network. Any services described herein are provided by UHY Advisors and/or UHY LLP (as the case may be) and not by UHY or any other member firm of UHY. Neither UHY nor any member of UHY has any liability for services provided by other members.
UHY press contact: Dominique Maeremans on +44 20 7767 2621
Email: firstname.lastname@example.org - www.uhy.com
About UHY, the network
Established in 1986 and based in London, UK, UHY is a network of independent accounting and consulting firms with offices in nearly 250 major business centres in 81 countries. Over 6,800 staff generated an aggregate income of US$625 million in 2011, ranking UHY the 25th largest international audit, accounting, tax and consultancy network (by revenue). Each member of UHY is a legally separate and independent firm. For further information on UHY please go to www.uhy.com. UHY is a full member of the Forum of Firms, an association of international networks of accounting firms. For additional information on the Forum of Firms, visit www.forumoffirms.org