Truss Group Partners With Eat Dutch Waffles
Truss Group announces Dutch Stroopwaffle engagement with Eat Dutch Waffles to provide creative services and sales channel assistance to place the chewy, caramel cookie.
Online, December 10, 2013 (Newswire.com) - TRUSS Group, LLC, which provides branding, packaging, promotion, product placement and product sales services has entered into an engagement with Eat Dutch Waffles to take its Dutch stroopwaffles (or stroopwafel) to the retail channel. Stroopwaffles are cookies made from two thin layers of baked dough with a caramel like syrup filling. The chewy, caramel cookies are perfect as a snack and with morning coffee.
"Stroopwaffles, a favorite in Holland, are a wonderful cookie offering to take to the retail channel," stated Ted Paulsen COO of TRUSS. "The Eat Dutch Waffles brand offers a quality cookie destined to be a favorite in the United States and we excited to have a relationship to provide both creative and sales services to Eat Dutch Waffles, LLC."
About TRUSS Group, LLC
TRUSS collaborates with clients to define, design, then implement, effective corporate identity, branding, marketing and sales strategies designed specifically to generate revenues in a cost effective manner based upon relevant and timely research and industry experience. TRUSS provides graphic design, strategic branding, product packaging, web development and channel sales services. TRUSS has its origins as the in-house graphic design department of Temkin International, Inc. an AIB certified leader in the printing and manufacturing of packaging products for the food, floral, pet and gift industries. See www.TeamTruss.com.
About Eat Dutch Waffles, LLC
Eat Dutch Waffles was founded by Joost Kling in the Netherlands in the small town of Noordwijk a few miles from Amsterdam. Joost joined forces with business partners in the United States in 2012 to bring the rich taste of Dutch Stroopwaffles to the States. See www.eatdutchwaffles.com.
