Tree Frog International Launch Innovative Video Brochure Product To Market

Tree Frog International launches innovative direct mail marketing product to assist brand names in driving engagement and improve responses.

London (I-Newswire) February 26, 2013 - Today Tree Frog International, the innovative digital marketing and creative company, unveiled its latest product to revolutionize the ailing direct mail marketing sector – effectively bringing TV to the consumer via traditional mail.

The new product encompasses some of the latest developments in thin film TFT technology allowing up to 7″ high resolution touchscreen colour display to be mounted inside a printed brochure, catalogue or similar that once opened, begins to play out video content with high quality sound in front of the recipients eyes.

The Video Brochure product comes with it’s own rechargeable battery and on-board flash memory. Once the device is loaded with the clients optimised video content and the device is charged all at the factory, it is safely packed up and shipped to the client for them to post out to their target audience. If clients do not have any video content they wish to use, Tree Frog can also create, shoot, edit and product your corporate video content and ensure its optimised for use on the Video Brochure product.

"The new Video Brochure product is the first of many interactive marketing products that we have on the roadmap and comes after a long collaboration with Russell Lawley-Gibbs and his TV in Card idea of 2009. The new product will allow clients to re-engage with direct mail like never before and generate better than ever results”. says Martin Fox, Creative & Digital Director for Tree Frog International.

During initial trials of the product, some clients experienced a viral effect when performing their campaign resulting in increases of over 42% more readers than they originally targeted. Initial feedback is that once the recipient had received a Video Brochure they also showed it off to their colleges, friends and family.

The Video Brochure will be available from the end of January 2013.

For more information on this product please visit http://www.treefroginternational.com/services/video-in-brochure or email our press department at press [@] treefroginternational.com

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