Skrivanek with 20years of experience integrating foreign offices opens its 17th branch abroad, in Sao Paulo, Brazil. Agency expects to have the opportunity to prove itself an invaluable provider of global language solutions for Sao Paolo and beyond.
Skrivanek Group the 35th largest language service provider in the world opens its 17th branch abroad, in Sao Paulo, Brazil. With one of the most promising economies in the world, Brazil's importance as a consumer market has increased dramatically in the 21st century.
"Brazil interests us for several reasons," founder and owner, Pavel Skrivanek said of his company's expansion. "This South American country has developed into a powerful economy, and the new business opportunities there have heightened the demand for language services. But in addition, Portuguese is a major world language; for our company, along with English, German and Russian, Portuguese is one of those most frequently requested as a target language.
"Our goal will be to seek clients desiring the kind of customized, high quality service Skrivanek provides. Establishment of our Sao Paulo branch will also support the sourcing of local native linguists, which in turn will facilitate even better Brazilian Portuguese translations for our clients elsewhere in the world."
Skrivanek's experience opening new offices abroad since its inception in 1994 is extensive, but in every country there are unique challenges.
"The Brazilian market requires not only very fluent Portuguese," Pavel Skrivanek said, "but also knowledgeable, reliable contacts and mediators in specialized areas such as trade, government, and non-governmental organizations. We have to have the patience to cope with long bureaucratic procedures, and we must develop a somewhat relaxed approach to relationships with local partners and suppliers. The standard feedback we receive from them is, 'Calm down, it's okay!' We will certainly adapt."
Skrivanek Group's twenty years of experience integrating new offices into foreign business cultures has prepared it well for expansion into the South American continent. With Brazilian plans to host the World Cup in 2014 and the Olympics in 2016, the translation agency expects to have the opportunity to quickly prove itself an invaluable provider of global language solutions for companies in Sao Paulo and beyond.