Toronto Jeweller Launches New Program to Help Customers Buy Gold and Jewellery for Less and Sell for Top Dollar

(I-Newswire) March 13, 2010 - Daniel Jewellers announced today that they have a new gold and jewellery buying program set up that will put more dollars in the pockets of sellers of precious metals and fine jewellery in the Greater Toronto area. The program ensures sellers that they are getting top dollar for their old gold, platinum, silver and fine jewellery because precious metal prices are checked and updated daily. Sellers can even check the spot gold price on its web site torontojewellery4less.ca before deciding to sell their jewellery.

Asked why Daniel Jewellers can offer top dollar to its clients, Allen Malloy the owner said, “by cutting out the huge marketing costs that typical “TV” jewellery buying companies have and eliminating the middleman by refining precious metals ourselves, we are able to pass along these savings to our customers. If the jewelry is in good condition, we don’t buy it as scrap, instead we pay top dollar and we resell at wholesale prices directly to the retail public in our eBay stores in the US (eBay name “jewelry.etc”) and in Canada (eBay name “danielsjewels”)”

Daniel Jewellers buys any type of silver, gold, and platinum jewellery as well as any type of gemstones such as diamonds, emeralds, sapphires, and rubies. Customers are welcome to view the testing process by watching us test the jewelry in front of them. The customer is then paid on the spot in cash before they walk out the door. The customer can also choose to send in their jewellery by insured carrier or have us come by to examine their jewellery in person, either way we will personally evaluate each piece and then issues a written estimate before a deal is made, no strings attached.

Recently, many sellers of gold have been shocked to learn how little national gold buying firms are paying out, sometimes only pennies on the dollar, the shoddy business practices such as offering a low initial offer and then bumping it up only when a customer complains. This will never happen at Daniel Jewellers. Allen offers you his best and final price the first time and there is no need to haggle or feel like you could have done better. CTV News recently aired a piece on some well-known buyers of gold in Canada and viewers were surprised at the results. If you want to see the clip, visit torontojewellery4less.ca to view the CTV broadcast “selling gold”.

The bottom line is that if sellers are looking for some extra cash from their unwanted fine jewellery, gold, platinum, or silver, they should deal with a direct seller and refiner to ensure that they are getting top dollar. You know what it is worth, don’t take less. If you want more then we are prepared to offer, we will sell it on consignment for you, at your price, and take just a small commission. Dealing with a national mail order firm will get them less money, an impersonal experience. Knowing that the less you put into the endeavor, the less you get out of it (in cash) means shopping smart.

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