My Lil' Star is on the brink of an reemergence, with goals set no shorter than becoming one of the country's leading multi-million dollar companies.
The Reemergence of My Lil' Star Baby Products /Solengo Capital.
In 2002 the conception of My Lil Star Baby Products started merely as an idea tossed around during a brainstorming session. Within two years, the line became more than just an idea; it was now a tangible product and a viable brand. My Lil' Star was developing and on its way to reaching 50,000 consumers, which would have solidified the brand as not only the first African American diaper company but also as the third largest company of it's kind in the United States.
So the question is what happened? Steven Marcano, founder of My Lil' Star, has often been referred to as a marketing genius. Marcano needed the proper machine behind him to make his brand work successfully. He found this in Neal Meneged and Lewis Handler, owners one of the most lucrative and successful hair company's to date. As plans were set into motion, Marcano faced an unforeseen setback when his partners sold their brand Scunci to Conair, leaving him at square one. However, despite such set backs, My Lil' Star has survived and maintains business as a small regional mom and pop brand.
As Marcano and his team went back to the drawing board, he found success in the entertainment world as executive producer and creator of Knockout, a reality TV show starring Floyd Mayweather Sr., Ruben Guerrero and Yoel Judah. Throughout his career, Marcano has sealed multi million-dollars deal with the likes of Mike Tyson, Floyd Mayweather Jr., Vince McMahon's WWE, Don King, Wealth T.V and Ray J among others.
During his time working with Don King and Ronald Johnson, Steven was introduced to Solange Capital C.E.O, Brian Hunter. While in the midst of closing a book deal for King, Marcano met several times with Hunter and grew fascinated by his stories of Wall Street and Billion dollar trades. Their business relationship began to develop leading to a partnership related to the My Lil' Star brand. With the efforts and push of Solange Capital, My Lil' Star is on the brink of an reemergence, with goals set no shorter than becoming one of the country's leading multi-million dollar companies.
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