The potential and dangers of advertising with RFID

The technology of RFID will change the advertising market of the future.

(I-Newswire) August 12, 2009 - Nuremberg, Germany, August 5, 2009 - Imagine walking to the shopping mall and already receiving all the information concerning the discounts and new products that might interest you by the entrance according to the information you have loaded into your personal RFID (Radio Frequency Identification) tag through a computer.

The tag can be placed anywhere: your RFID chipped mobile phone (for example working with the NFC, Near Field Communication), keychain, accessory (ring, necklace, watch) or even under your skin. Electronic placards or speakers are changing their advertisements or announcements when people with different kinds of interests are passing them and their RFID tags are transmitting information to the readers inside the advertisement spaces. In the big entrance hall, the reader connected to the big screen above everybody is reading all the tags in the room and calculating what would be the best product or service to advertise to this group of people with their individual interests. Shops can easily change their electronic advertisements according to what product has to be sold away quickly (something is getting old; inventory is too full, etc.) or to advertise a new product (season sale, etc.). The RFID system is also telling them that it is possible to combine other technology to the RFID tag, for example a thermometer to measure whether the product is kept in the right temperature. It will then forward an alarm to the reader which sends the signal to the computer if the product is stored in the wrong temperature or not save to use or eat anymore. People will be able to walk past their favourite coffee shop and get a text message telling them that they will get a 20 % discount on their cappuccino if they walk in now.

The RFID tag we are speaking about will not include any personal information that could harm customers if someone would be able to read the signal from it and hack it. This tag can be compared to a bonus/loyalty card, but without the possibility to track what exactly customers are buying from certain stores and how often. It will only be used in advertising matters to enable consumers to obtain information and offers they are really interested in.
In the future, (already in use in Japan) customers will be able to pay almost everything with their RFID-based mobile phone and obtain information about things they are interested in, for example if getting lost, their mobile phone can tell them their exact location and what is nearby etc.

This next generation's advertising medium raises various questions concerning its unlimited potential and possibilities, as well as its threats to individual privacy if personal data is not protected well enough.

Contact Us
Game Advertisement Solutions (XiLLeR GmbH)
Deutschherrnstra?Ÿe 47a, 90429 Nürnberg

Telephone: 0911 / 480 13 17
Fax: 0911 / 480 18 16

Company Contact Information


August 12, 2009

If you have questions regarding information in this press release contact the company listed above. is a press release service and not the author of this press release. The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies / PR Agencies submit their press releases once per week/month or quarter, make sure check the official company website for accurate release dates as our site displays the distribution date only. We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for inaccuracies or omissions in that information or for actions taken in reliance on that information.

Related Releases

Relish The Interesting Stories Of Amar Chitra Katha At Unbelievable Price On Infibeam

Get the best collection of Indian stories published by Amar Chitra Katha at infibeam, an online shopping website at an unbelievable additional 15% off.

Lamb of God Partners with Specticast for Worldwide Theatrical Distribution of "As The Palaces Burn" Documentary Film

As The Palaces Burn is a film about metal icons Lamb of God, the zealous passion of their fan base, and the gut-wrenching manslaughter trial of lead singer Randy Blythe.

Mervik Haums Publishes Free Infographic To Explain Affiliate Marketing

An Infographic is by far the best way to demonstrate any idea or marketing plan. As it is a visual representation of information, data and knowledge, the viewer get a very clear idea about whatever the graphic is built for.

86.7% Of People Think It Is A Good Time To Be Investing In Adelaide Property

Adelaide Finance Brokers Urbantech Group recently ran a survey on their website. They asked the simple question: "Do you think it is a good time to be i

The Metro Joins The Hunt For Santa With Ted Burns

Ted Burns, the host of Third Degree, is searching for Santa, also known as the Yuletide Yobbo. And now he's got the support of the Metro, the UK's leading free newspaper.

Latest 10 Headlines

Key West Florida Helps Serve Those Who Serve For Us

The Wounded Warrior Project has become one of the most notable service organizations for returning soldiers, and Key West is doing its part to help raise money and awareness with an annual softball tournament.

Celebrate The Life Of Key West, Florida's Most Famous Literary Resident

Ernest Hemingway is one of the world's most famous authors, and for many years, he made his home in Key West, Florida. Every July, Key West (and the world) honors him with the annual Hemingway Days.

Using Social Media To Share The Message And Celebrate a City

In order to plan the perfect celebration of a city's upcoming birthday, community leaders are turning to online discussions to find out what the people want.

Coronary Angiography Procedure Abroad - Simple and Inexpensive Way To Do Diagnostics

Coronary Angiography is a procedure to examine the blood vessels of one's heart in order to diagnose suspected heart disease, or confirm the results of other diagnostic tests.

LaSalle Network Named a Fastest-Growing Staffing Firm by Staffing Industry Analysts for 2014

Local Staffing Firm Recognized On Revenue-Based List for a Third Consecutive Year Is a Unique New Tool for Music Promotion is the first service to get artists and producers written about in blogs by distributing a showcase of their music to hundreds of targeted blogs at once.

Nordstrom Coupon and Other Shopping Deals Point of Focus For New Consumer Based Site seeks to provide consumers discount deals on a wide variety of products and services.

Alpha Lipoic Acid by Popular Supplement Manufacturer Now Available on Marketplace

A product of Superior Labs, the pure and natural antioxidant and energy-giving supplement also comes with a 60-day money back guarantee.

Puma Biotechnology (PBYI) Wins a Battle on the Breast-Cancer War

Puma Biotechnology (PBYI) reported top line results from the Phase III clinical trial of the company's investigational drug PB272 (neratinib) for the extended adjuvant treatment of breast cancer

Dakota Dental Offers New Prizes in Its Summer Referral Contest

Dakota Dental invites family dental patients to enter its summer referral contest for a chance to win primp packages worth $250.

Helpful Articles

Increase Website Traffic By Using Press Releases
Write A Press Release For Big Time News
Get Backlinks From Press Releases
How To Write A Press Release Quick And Easy
Choosing A Press Release Service
Writing A News Press Release
Get More Traffic From Press Releases
Is A Press Release Service Worth It?
Effective Press Release Distribution
Create a Successful Online Press Release
Submit A Press Release and Get More Traffic
How To Write A Press Release
Check This Before You Send A Press Release
Using A Press Release Service For Your News Release

Our Services:

Submit Your Free Press Release Now.

Open Now:
Online Classified Ads at
Job Search Engine at
Car Search Engine at
Real Estate Search at
Website News Releases, Announcements and Updates

Other Cool Sites:
Breaking and Latest Automotive News
Learn the secrets on how to become an alpha male and how to meet girls on facebook at Check out the best spinner and instant article factory for your content writing needs.