An increase of trade show models and promotional models hired through top event staffing agency http://www.thepinklight.com will set a presence at the world's largest consumer technology show.
Trade show models and promotional models phave always been a long standing marketing tactic for exhibitors at expos and conventions alike. And while their presence over recent years has shown a slight decline, the end of the U.S. recession has marked a record breaking request for staffing at this year's 2013 International Consumer Electronic Show (CES). "Each year we provide booth staffing for various exhibitors at CES and this year has shown promise of significant growth in our industry," says Heather Blanc, Talent Assistant at The Pink Light Agency. "Whether the request is for trade show models, greeters or even mascots, we think companies realize the value of creative marketing. It is truly the best way to attract the attention of your target audience and one of the best return of investments an exhibitor can make."
Since 2006, The Pink Light has become a go-to agency for trade show and model staffing for both national and international companies exhibiting across the U.S. And while not everyone approves of the trade show staffing tactic, agencies like The Pink Light are adamant about the success their clients receive in using the proven method. According to Consumer Electronics Association CEO, Gary Shapiro in an interview with the BBC, "[the tactic] does works."
With more than four decades of success, the International Consumer Electronics Show reaches across global markets, connects the industry and enables CE innovations to grow and thrive. The International CES is owned and produced by the Consumer Electronics Association, the preeminent trade association promoting growth in the $195 billion U.S. consumer electronics industry. More than 3,100 exhibitors showcased their latest products on more than 1.86 million net square feet of exhibit space, with a total of more than 153,000 attendees in 2012. This year's International Consumer Electronic Show (CES) will take place January 8-11, 2013 in Las Vegas, NV.
About The Pink Light Agency: The Pink Light is a national model, talent and event staffing agency. We specialize in promotional models and trade models, as well as models for fashion & print campaigns, specialty talent and event staff in all major cities across the U.S. For more information, visit us at: www.thepinklight.com