The Mobile Music Forum 2005

(I-Newswire) January 7, 2005 - The mobile music market is exploding with innovation and ring-tones have been the focus of a number of novel developments snatched up by consumers in 2004. Many analysts are estimating that mobile ring-tone sales already account for 10% of the global music market and are double that of CD singles.

Progression is being made to full track music sales by operators even though there are still some critical issues to consider. On the one hand, business models, technological issues, format and content issues have been resolved for the market to move forward. However, on the other hand, revenue sharing models, revenue expectations and digital rights management are all factors that need to be addressed before music downloads can be positioned as an attractive, viable and profitable service.

Osney Media is the leading UK Company that specialises in organising interactive, discussion-based events specifically aimed at high level strategists. The Mobile Music Forum 2005, taking place in London on the 8th & 9th March 2005, will bring together all the members of the value chain to provide strategic insight and case studies in order to better understand the direction this growing market will take.

Delegates attending this forum hear the latest insights from leading organisations such as Universal Mobile, O2, Nokia, Sony Ericsson, Minick, The Beggars Group, Telenor, M2Y-Siemens and Orange discuss key issues such as:
• The current state of the mobile music market
• Mobile music technologies � what is possible?
• Overcoming challenges around rights management and licensing
• Realising the full potential of new revenue streams: Making money out of mobile music
• The dynamics of creating and sustaining partnerships
• What do record labels want from mobile music?
• Operator marketing strategies for mobile music: What is available and how much does it cost?
• How does mobile music currently fit into music company strategies?
• Limitations of technology � the future vision of handset operators

The Mobile Music Forum will be focussed on participants taking part in highly interactive and constructive round table discussions and valuable networking. The event is intended to operate at the strategic level, acting as a catalyst for change across the music industry in general. More information can be found at www.osneymedia.co.uk.

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