(I-Newswire) June 15, 2010 - Sony Pictures' Jaden Smith and Jackie Chan starrer THE KARATE KID has given a major blow to competition, easily gaining the #1 spot at the US box office this weekend with $56 million. In India too, the film easily outshone the two other high-profile Hollywood films releasing simultaneously, taking in a very solid Rs. 4.5 crore (approx USD 1 million) at the opening weekend box office with a three language release (English, Hindi and Tamil). That makes it Jackie Chan's #1 opening film in India, historically a big Jackie Chan territory. THE KARATE KID also opened at #1 position in several Asian markets including Indonesia, Malaysia, Singapore and Philippines, and has still to release in major territories like Europe and China.
The film gained critical praise and positive audience feedback almost instantly post-release and word spread over the weekend. Celebrities were quick to tweet their praise, especially for the film's talented young star Jaden Smith. Neil Nitin Mukesh called it a "Must watch", Maria Goretti dubbed it "Awesome." and superstar Salman Khan depended on reliable feedback from his brother and nephew to tweet: " Sohail [Khan] saw Karate Kid with his kid Nirvaan and they both have loved it."
"The film has universal appeal and has been greatly appreciated by action fans and family audiences. We continue to expect strong numbers in the coming week thanks to the extremely positive word of mouth and the fact that many shows were housefull during the weekend," said Sony Pictures' MD Kercy Daruwala.
"Due to the ongoing summer vacation in most parts of India, the central character being a kid and the starring role by Jackie Chan, we judged that kids would be the core audience and would eventually bring their parents to the theatres. We targetted them aggressively through kids channels, on ground promotions such as "Kick as high as the Karate Kid", Karate Kid branded stationery and partnering with martial arts tournaments," said Director - Marketing Bhavesh Thakkar. "We also targetted Tamil Nadu very strongly since it has a huge and loyal Jackie Chan fan base. We believe this helped The Karate Kid to stand apart on its own and become a must-watch film for families."
THE KARATE KID was generously supported by Star Movies, Vijay TV, Chutti TV, UTV Action, PVR Cinemas, Nissan, Bright, The Hindu Metro Plus, Radio One Chennai, Bookmyshow.com, Galatta.com, Gold's Gym and on ground partner Cinema Express.
Sony Pictures now gears up for THE KARATE KID's Telugu release on 2nd July, as well as the studio's next mega release SALT starring Angelina Jolie on 23rd July.
ABOUT THE KARATE KID
In a remake of the classic franchise, 12-year-old Dre Parker (Jaden Smith) could've been the most popular kid in Detroit, but his mother's (Taraji P. Henson) latest career move has landed him in China. Dre immediately falls for his classmate Mei Ying – and the feeling is mutual – but cultural differences make such a friendship impossible. Even worse, Dre's feelings make an enemy of the class bully, and kung fu prodigy, Cheng. With no friends in a strange land, Dre has nowhere to turn but maintenance man Mr. Han (Jackie Chan), who is secretly a master of kung fu. As Han teaches Dre that kung fu is not about punches and parries, but maturity and calm, Dre realizes that facing down the bullies will be the fight of his life. The film is directed by Harald Zwart (Agent Cody Banks, Pink Panther 2).
ABOUT SPE FILMS (www.sonypictures.in)
Sony Pictures India is the no. 1 Hollywood studio in India with 5 out of the top 10 Hollywood films of all time including blockbusters like 2012, Spider-Man 3, Quantum of Solace, Casino Royale and Spider-Man 2.
SPE Worldwide includes global operations; encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide.
About Endeavour PR:
Agency Profile
'Endeavour' PR is an upcoming PR agency based at the National Capital, New Delhi. 'Endeavour' is aimed at b2b companies, production houses, corporate groups, individuals and others who need good PR but don't want to retain a PR agency full-time. With 'Endeavour PR', you get the services of experienced PR professionals who shall take care of your marketing requirements. Liaising with media publications, organizing and producing press releases and technical articles.
The right medium requires the right approach and positive attitude with efficiency in one's effort that’s paid in right direction. In today's competitive & fast paced world a proper strategy, visibility & maximum reach is very important objective to reach the goal. Money matters the most but smart investments get you the maximum returns.
We at 'Endeavour' don't claim, our work proves it. We believe in actions rather than words. We 'endeavor' to make our customers happy.
We are a hard working team and do not operate during the conventional work zone of 9 to 5. We work until the job is done and we tirelessly campaign for your visibility in the press. Our impeccable writing skills, influential contacts, and professionalism are just a small sample of what we offer to help you succeed in your future operations.
We take our work in a four way process which are: accept, process, nourish & the final outsource comes through the results. For us PR is not mere the Press or Public Relations, it's also about the Professional, Personal Relations we develop with our clients and media.
'Endeavour PR' is the brain child of its founders Mr. Shailesh K. Nevatia & Ms. Monicka Bhardwaj, who together are vastly experienced of around eight years in this field. Shailesh, with a glorious career of handling back end operations without any hitch, has his own style to manage different things at once with all perfection. Having done more than hundreds of projects in different sectors his hunger to learn new things is still the same as it was on the first day, as the active member of PR team he ended up doing 500 different events. Whereas, Ms. Monicka is a Corporate Communication Specialist who has managed many activities at her own to generate the results for clients.
Through 'Endeavour' our vision is to take PR to new dimensions and giving opportunities to various talented & upcoming aspirants who want to pursue career in one of the fastest growing PR Fraternity. Our basic forte is Life Style and Entertainment, apart from this we also look after the other sectors including Corporate Communication, Education, Sports, Health, Pharma, Medical, Retail, Politics, Individual Profiling, NGO, Footwear, Appliances, Interior, Real Estate, Food, Beverages and much more.
Without team work it's impossible to process. In the initial stage we are starting on our own but we are associated with experienced experts, associates & strategists to implement and outsource services to achieve better, best, great & ever improving rappo.
It's just a beginning, destiny is not limited to sky high, it's about finding new world behind the sky...
We intend to cover every aspect through our services which includes;
• Public Relations
Writing or placing technical articles, mailing releases and maintaining feature and press lists
• Press Events
Press invitations and media selection
• Social Media & Web Marketing
With intense focus on Web Branding, Content Management and Social Media Marketing promise web presence like never before
• Events Management
Floor Management
Production
• Artists & Celebrity Management
• Brand Promotion
• Communication Concepts:
Development of PR strategy for a company/product
A company/product PR strategy implementation
A company/product media image creation
Execution of a company/product image in media
• Media Relations:
Preparation of press kits and news releases
Press kits distribution to all media
Press meetings formal and informal
Setting up individual interviews
• Media Monitoring:
Monitoring of local and national press
Monitoring of TV and radio programs to the extend agreed with Client
Internet monitoring (portals, www pages, discussion groups)
• Production of photos:
Photo sessions accommodating individual needs of various media
Copying in required format/information bearing medium
Distribution to defined recipient using all channels
• Modern Technologies:
Development and implementation of PR campaigns in Internet
Media relations activities in social network
• We aimed at companies who need good PR but don't want to retain a PR company full time
• We provide the services of experienced PR specialists and writers
• We can develop good relations with the press for your company
• Use us as an additional resource for one off events (press launches, exhibitions)
In short, we are your PR partner, and you can choose to use us for as much or as little as your needs demand.
Our services are custom tailored and designed to meet your specific needs. Whether on a project by project basis or a retainer-ship with Endeavour PR, you only pay for the resources you actually require. This flexible approach, giving you access to PR expertise as and when required, provides the ultimate cost effective PR.
As a part of PR Team at different PR Agencies, we have been associated with almost 700 plus PR Campaigns & Events, here are few for your ready reference;
• More than 300 Bollywood films
• More than 15 Hollywood films
• Different sports programs, Events
• Various educational events
• More than 200 Indian Classical Music programs by Legends, Renowned Musicians, Upcoming Artists and others.
• Involved in various social activities for different NGO's
• Events with International artists like Claudia Ciesla, Maria Grazia Cucinotta, Evander Hollyfield.
• Different Government Events
• Different Art Exhibitions
• Launch of music albums of various artists.
• Fashion Shows of 2-3 designers
• More than 10 book releases
• Election Campaign for R.K. Anand, N.K. Garg
• Events by PC Jewelers
• Cultural Exchange programs
Company Contact Information
Endeavour PR
Monicka Bhardwaj and Shailesh Nevatia
A-304, Nanda Devi Apartment, Sector-10, Dwarka, New Delhi
110075
Phone : 9211039767,971654975
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