The ICONIC has been declared as one the leading online retailers in Australia on the basis of receiving the maximum footfall despite of all the serious conjectures of high operating costs and losses.
The ICONIC is a known brand and that is for a reason. The renowned online retailer has managed to do exceptional business in the field of internet marketing to make a name. The ICONIC is one of the largest online stores not just in Australia, but the entire continent. ICONIC has brought unique offers not just for the merchants, but also the buyers.
The company structure has gone through a major shuffling and has brought in new hires to bring down the cost of operations along with new interesting offers for the buyers.
The buyers have the freedom to get their merchandise within three hours of placing an order. Initially this service was only available in Sydney, but has now been extended to Melbourne, as well. This development along with new brands in the portfolio has propelled the online store even more. There are not just local Australian brands that are selling via ICONIC but also other well known international brands that have partnered with them to sell through their portal. This has been the major reason for attracting crowds to their website.
The new CEO, Patrick Schmidt, who was formerly the CEO of Groupon Australia, is a man known for his adept leadership skills and has brought a lot to the table with his experience to cut down on the massive costs. Also, the team is actively involved in roping in more brands and has also launched an Android app, which has witnessed exceptional downloads since its launch in March.
For now, they are working in the two major cities. However, it is only a matter of time when other cities will also be incorporated in their expansion strategy and marketing plan. 2014 has proven to be a breakthrough for The ICONIC that has given record breaking sales and the momentum is still strong. Their marketing team's dedication is commendable to give such remarkable results.