The Design Group Chosen as Agency of Record for University of Arkansas at Pine Bluff Reimaging Initiative
The Design Group, Arkansas's leader in multicultural communications, has been chosen as the Agency of Record for the University of Arkansas at Pine Bluff (UAPB) and will spearhead marketing, public relations and customer service efforts.
Little Rock, AR (I-Newswire) October 8, 2013 - The Design Group, Arkansas's leader in multicultural communications, announced today it has been chosen as the Agency of Record for the University of Arkansas at Pine Bluff (UAPB) and will spearhead marketing, public relations and customer service efforts related to UAPB'S reimaging initiative.
The Design Group will assist UAPB as it works to increase enrollment as well as retention and graduation rates through: improving the overall customer experience on the campus as well as at any customer, vendor and partner touch point; educating prospective students and their families on the university's commitment to preparing students of color to become industry leaders; educating local, state and national key influencers in the higher education community about the new direction of the university; and educating local, state and national key influencers about the new leadership's commitment to improving the overall customer service levels within the university.
"UAPB is responding to an ever-changing customer focused marketplace, and we believe this partnership will help the university exceed its student enrollment goals, but ultimately and most importantly, benefit the students who choose UAPB," Myron Jackson, Chief Executive Officer said.
"UAPB is pleased to work with this dynamic team of professionals as we look strategically at our resources and how they can best be utilized to make UAPB the first choice for students," Tisha Arnold, Program Director of Public Information said.
"As the new chancellor, I'm thrilled that the University of Arkansas at Pine Bluff is developing strategies and partnerships needed to help us succeed in preparing students for the 21st century workforce. The Design Group's expertise will allow UAPB to fully understand how to reach and retain our student base," Dr. Laurence B. Alexander, Chancellor said.
About The Design Group
The Design Group is a full-service, multicultural, marketing communications firm that offers compani More..es expertise in sourcing the wealth of opportunities available within Latino, African American, Urban, and Youth consumer segments. The Design Group was built on the ideology that to achieve positive market momentum and to experience sustainable growth, brands must exist in and outside of traditional communication channels.
The firm operates under the mantra that any growth brand must source volume from all viable segments in the marketplace. Each day, its team of culture-based planners develop and implement integrated strategies that extend across multiple communication functions, and often ethnic boundaries.
The Design Group
400 West Capitol Ave. Suite 1802
Phone : 5014924900
Tags:marketing public relations Agency of Record The Design Group University of Arkansas at Pine Bluff UAPB
Published On:October 8, 2013
Print Release:Print Release
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