The ARRI Rental Group Strengthens Its Team with Appointment of Dana Ross

(April 3rd 2014) - The ARRI Rental Group is pleased to announce that Dana Ross has been appointed to the role of International Marketing Executive.

Reporting to the Group's CEO Martin Cayzer, Ross will represent the company in Los Angeles, managing and further developing relationships within the industry to continue the growth of the business and brand.

"I'm thrilled to welcome Dana on board," comments Cayzer. "His appointment marks a significant strengthening of our team. Los Angeles is a critical hub and we wanted someone on the ground there who truly understands the industry and the relationships within it. Dana's extensive experience will be invaluable in building the ARRI Rental business within the US and globally."

Previously Director of Creative Relations with Technicolor, Ross is a film industry veteran with more than 35 years of experience. He started out at CFI Motion Picture Laboratory, first as a projectionist and later as a color-timer and laboratory contact, joining Technicolor in 2001 after 23 years at CFI. During his time at CFI, Ross also developed a passion for stills photography, and in particular, a love for working with an 11x14 large format plate camera. This passion, combined with many years working closely with Directors of Photography, has seen him take studio portraits of numerous cinematographers.

Ross says, "I am delighted to join ARRI and take on the challenges the role will bring. The company is well-recognized with renowned customer service and highly respected products, but there is considerable scope to substantially expand the market share of the company's rental operation. This opportunity has become the next chapter in my career and I look forward to playing a key role in taking the ARRI Rental Group to the next level."

Ross assumed his new responsibilities on March 31, 2014.